Strategic Planner - Johannesburg, South Africa - Havas Johannesburg
Description
We are looking for a strategic planner with a minimum of three years in media strategy and planning within a media agency.
FMCG sector experience is essential.Size and identify specific volumetric growth targets by brand/portfolio for communication
Consumer profiling deep dives
Optimal connected communication experiences across OSEP
Identify creative and media activation ideas/services, often through partners
Ability to challenge brief and translate it into a recommendation for audiences and channels
Show the growth opportunity and how this translates into a media plan via planning tools (reach curves/scenario planning)
Important to be able to look at numerous insights/data tools and build a holistic strategy from these
Provide recommendations on relevant trends/platform /tech and how it can be used for clients brands
Present a compelling and persuasive rationale to the strategy
Understanding of media channel planning + insights critical
Tools required:
Telmar/Arianna - for planning and analysis
Nielsen Adex - competitor spends
Media manager and MIW - data and stats
Knowledge of data sources and panels in the market
TGI a plus
Requirements:
Punctuality
Reliability
Team player
Accuracy
Attention to detail
Time management
Ability to meet deadlines
Solution-focused
Confident
Can-do attitude
Professional
The flexibility to work over a number of projects and effectively manage your workload
Ability to work well under pressure and deliver to deadline
Keen to start developing inspiring and ground-breaking strategies
Competent presentation skills
Ability to work as a member of the team: build and maintain effective working relationships within the Agency
Responsible for self-development; ability to self-motivate
Ability to contend with competing priorities in a fluid and sometimes fast-moving environment
Robust knowledge of the media and how strategy planning influences it
Excellent written and verbal communication skills
The drive to be successful and perform well in all aspects of your strategic work
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