Account Based Marketing Lead - Gauteng - Findojobs South Africa

    Findojobs South Africa
    Findojobs South Africa Gauteng

    1 week ago

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    Description

    About the Job: Account Based Marketing Lead

    This role requires a deep understanding of ABM and the ability to develop campaigns that align with customer needs and sales objectives. The successful incumbent must have experience in building successful ABM campaigns and possess superb stakeholder engagement skills.

    Main Responsibilities:

    1. To ensure a deep understanding of the ABM account(s) and campaign alignment with customer needs and sales objectives, all while aligning to the business strategy in a customer-centric way.
    2. Deliver customer insights to sales for key accounts or account clusters, including defining target personas and identifying their needs and preferences to inform campaign messaging and content development.
    3. Define marketing initiatives that generate new sales streams by following the seven-step ABM process to deliver on increased revenue, relationships, and reputation as set out with the KAM in the ABM account goals.
    4. Conduct research to identify high-value accounts which can be included in the program.
    5. Develop highly targeted ABM engagement plans for selected accounts that support the business objectives by increasing customer engagement (particularly C-suite), increase in number of contacts and their relationship score within an ABM account, increase of Company portfolio penetration, increase in revenue, increase awareness, engagement (leading to Sales), and loyalty.
    6. Manage campaigns on-time and on-budget.
    7. Collaborate and communicate with Leaders / Practice Leaders, Sales Leaders, and other stakeholders, as well as Company Group Marketing teams and external partners.


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