- To ensure a deep understanding of the ABM account(s) and campaign alignment with customer needs and sales objectives, all while aligning to the business strategy in a customer-centric way.
- Deliver customer insights to sales for key accounts or account clusters, including defining target personas and identifying their needs and preferences to inform campaign messaging and content development.
- Define marketing initiatives that generate new sales streams by following the seven-step ABM process to deliver on increased revenue, relationships, and reputation as set out with the KAM in the ABM account goals.
- Conduct research to identify high-value accounts which can be included in the program.
- Develop highly targeted ABM engagement plans for selected accounts that support the business objectives by increasing customer engagement (particularly C-suite), increase in number of contacts and their relationship score within an ABM account, increase of Company portfolio penetration, increase in revenue, increase awareness, engagement (leading to Sales), and loyalty.
- Manage campaigns on-time and on-budget.
- Collaborate and communicate with Leaders / Practice Leaders, Sales Leaders, and other stakeholders, as well as Company Group Marketing teams and external partners.
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Account Based Marketing Lead - Gauteng - Findojobs South Africa

Description
About the Job: Account Based Marketing Lead
This role requires a deep understanding of ABM and the ability to develop campaigns that align with customer needs and sales objectives. The successful incumbent must have experience in building successful ABM campaigns and possess superb stakeholder engagement skills.
Main Responsibilities:
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Lead Content Marketer
Talent Sam- Gauteng
-
QA Lead Market related
Sabenza IT Recruitment- Pretoria
-
Commercial Leads Manager Market Related
WeBuyCars- Centurion
-
Marketing Communications Lead
Boardroom Appointments- Sandton
-
Marketing Lead: Product and Engagement
Discovery Limited- Sandton
-
In Market Brand Lead KZN
Healthcare Businesswomen's Association- Midrand
-
In Market Brand Lead KZN
Novartis- Midrand
-
Digital Marketing Manager
Findojobs South Africa- Gauteng
-
Marketing Manager
SSG Consulting- Pretoria
-
Head Of Marketing Johannesburg
Findojobs South Africa- Gauteng
-
Sales & Marketing Manager Southern Suburbs
Ubuntu Resource Management Johannesburg- Gauteng
-
Marketing Manager
Professional Sourcing- Pretoria
-
Digital Marketing Specialist
Boardroom Appointments- Pretoria
-
Business Unit Head Gauteng
MNA Recruitment- Gauteng
-
Oncology Business Unit Head
MNA Recruitment- Gauteng
-
Marketing Manager Pretoria Central
Network IT- Pretoria
-
Marketing Coordinator Pretoria
Timac AGRO South Africa Pty Ltd- Pretoria
-
Marketing Manager Milpark
Ad Talent- Gauteng
-
Head Of Marketing
Findojobs South Africa- Gauteng
-
Digital Marketing Specialist
Planned Talent- Pretoria