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    Ducati Public Relations Manager - Johannesburg, South Africa - On Line Personnel

    On Line Personnel
    On Line Personnel Johannesburg, South Africa

    4 days ago

    On Line Personnel background
    Full time
    Description
    **Ducati Public Relations Manager (Specialist Level) Job Description** **Summary:** Experienced PR professional sought to manage Ducati's brand image and communications in the automotive market, with a strong focus on media relations, event planning, and content creation. **Job Description:** Ducati, a leading motorcycle manufacturer, is seeking a highly skilled Public Relations Manager to join its team in Johannesburg. The successful candidate will be responsible for managing the company's brand image and communications in the automotive market, with a strong focus on media relations, event planning, and content creation. **Key Responsibilities:** * Engage with media daily to build networks and enhance the visibility and image of Ducati and its products * Provide accurate product, consumer, and corporate information to the media, along with photographic services, to promote the Ducati brand * Organize and execute local and international press launches and conferences for media, business, and political stakeholders * Draft, process, and distribute media releases about Ducati products and the Ducati corporate brand, while also monitoring and analyzing the publicity generated for new products and the brand * Act as a company spokesperson for Ducati South Africa * Facilitate customer service/experience concerns which have received heightened attention in the media * Curate and compile Ducati brand content (lifestyle, consumer, corporate and product) * Effective management and campaign support of Ducati brand Ambassadors, Ducati influencers and other publicity programs and media partnership initiatives * Responsible for issuing accurate Ducati brand related content timeously for internal news platforms * Support the internal communications department with Ducati content to build a strong internal Ducati brand * Control and management of the Ducati PR budget with monthly KPI updates * Control and operational management of Ducati SA Press and Marketing demonstrator Fleet, including maintenance of motorcycles, to achieve optimal usage targets * Coordination of ad hoc projects (including the Ducati Corporate PR profiling/local relevance projects) in conjunction with agencies * Provide support to Ducati brand marketing campaigns, projects and events in planning and leveraging any PR opportunities which may be presented **Requirements:** * 3-year National Diploma or Bachelor's Degree from a recognized institution in Marketing/Communications Science/Journalism/Public Relations/Commerce * Minimum of 5 years' experience in automotive marketing and communications * Knowledge and understanding of brands and brand image * Previous experience in journalism or public relations is a plus * Good understanding of the automotive market and competitive landscape * Maintain a professional demeanor to represent the brand effectively to the public and motoring media * Strong understanding of Ducati's structures, products, and competitors * Strong grasp of communication strategies and media principles * Ability to listen and communicate effectively at all levels * Strong interpersonal skills and confidence to negotiate and interact effectively with media representatives at all levels * Excellent skills in building rapport, managing relationships, and networking, along with strong planning and organization abilities * Strong project management skills and experience in managing agency partners and third-party suppliers to execute PR communications strategies and support activities like social media management * Proficient in advanced MS Office Suite and knowledgeable in financial principles and budgetary control * A relevant Post-Graduate qualification/Honours degree is an added advantage
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