Public Relations and Customer Support Officer - Parklands, South Africa - AfriCamps Boutique Glamping

Description

Vacancy:
AfriCamps Public Relations and Customer Support Officer

Company Description
AfriCamps Boutique Glamping offers self-catering glamping experiences to guests at 17 locations across South Africa.

We pride ourselves in providing guests with a connection to nature, and an immersive outdoor experience without compromising on comfort.

Our boutique glamping sites feature beautifully designed tents, top-notch amenities, and stunning surroundings, making AfriCamps the preferred choice for those seeking a harmonious blend between comfort, nature, and adventure.

AfriCamps Boutique Glamping was founded in 2014 and our head office is based in Parklands, Cape Town. We run our marketing, reservations, maintenance and factory departments from the head office.

The role will include both administrative and creative duties that will assist the team in achieving marketing goals in a fast-paced environment.

Location:
Position is based at our head office in Parklands, Cape Town.


Duration:
Permanent position.


Area of study:
A relevant qualification in marketing, PR or communications is required

Previous experience:
A minimum of two years' work experience is required for this role. Knowledge of the travel and hospitality industry is a plus.


Salary:
Industry-related


Responsibilities include but are not limited to:


Public Relations (PR):

Develop and maintain a positive public image for the company. Ensuring a unified tone and personality is communicated to customers from all departments in the company.

Interact with media outlets, respond to inquiries, and coordinate press releases in collaboration with the marketing team.

Handle communication during crises or negative situations to protect the company's reputation. Develop and implement plans for company staff members to handle emergency situations and communicate effectively with customers during crises.


Customer Support:

Gather and analyse customer feedback to identify areas for improvement and provide insights to other departments.

Provide information about accommodations, facilities, and local attractions to potential and current guests as needed. This can be telephonically or online.


Communication and Copy Writing:

Develop engaging content for various channels, such as newsletters, social media, website, app and booking system.

Develop content for marketing campaigns, promotions, and competitions in collaboration with the marketing team.

Creating compelling copy for radio and print projects.

Assist in management of social media accounts by engaging with customers, and addressing queries.

Possess an understanding of website management, ensuring content is up-to-date and user-friendly.

Proofreading and fact-checking of online and offline external publications.


Collaboration

Collaborate with other departments, such as marketing, sales, and operations, to ensure a unified approach to customer service and PR efforts.

Provide training to head office staff on customer service best practices and the company's PR guidelines.

Identify and build relationships with local businesses, tourism boards, and other relevant entities to enhance the company's presence.


Trend Analysis:

Monitor industry trends, customer preferences, and competitor activities to stay informed and make strategic recommendations.


Documentation:

Keep accurate records of customer interactions, feedback, and PR activities for future reference and analysis.


Proficiencies

• Familiarity with tools and platforms like WordPress, Google Suite, MS Office
• Familiarity with social media platforms like Facebook, Instagram, TikTok, Twitter and newsletter platforms like Brevo, and being adaptable to working with new platforms

Soft Skills
- excellent English verbal and written communication skills
- excellent organisational and time-management skills
- active listening to understand customer needs
- analytical thinking to identify issues and find effective solutions
- a professional, collaborative work ethic and positive attitude
- adaptable in a fast-changing environment
- cultural awareness and sensitivity to cultural differences, especially when dealing with a diverse customer base
- ability to adapt communication styles to different audiences
- a strong desire to learn


Applications:


Salary:
R20 000,00 - R25 000,00 per month


Education:

• Bachelors (required)

Experience:

• PR or Marketing: 2 years (required)

Language:

• English (required)

Ability to Commute:

• Parklands, Western Cape (required)

Application Deadline: 2024/02/27