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    • Marketing Manager - Western Cape - The Legends Agency

    The Legends Agency
    The Legends Agency Western Cape

    2 days ago

    The Legends Agency background
    Description

    Drive strategic and creative digital campaigns in a dynamic, customer service company with global reach.

    The Role:

    • Develop and execute a comprehensive digital marketing strategy aligned with business goals
    • Define and segment target audiences and tailor messaging accordingly
    • Plan and manage a marketing calendar of campaigns, promotions, and seasonal activity
    • Grow and manage company presence on social media platforms with compelling content
    • Lead paid advertising efforts, managing bids, audience, and performance
    • Conduct keyword research and manage SEO activities, including content and technical improvements
    • Collaborate on content and campaign assets like landing pages, creatives, and email flows
    • Drive and manage full-funnel campaigns with continuous A/B testing and optimisation
    • Track marketing KPIs (CTR, CAC, ROI) using analytics tools
    • Report campaign performance and recommend improvements to leadership

    About You:

    • 3 - 8 years of experience in digital marketing, with 12 years in a lead or managerial role
    • Bachelor's degree in Marketing, Communications, Business, or related field
    • Strong command of digital marketing tools
    • Solid understanding of SEO, paid media, campaign design, and marketing metrics
    • Strong analytical ability and results-driven mindset
    • Experience in the arts or creative industries is highly desirable
    • Creative, self-motivated, and able to manage projects independently
    • Excellent communication and collaboration skills
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