Marketing Communications Specialist - Johannesburg, South Africa - Unique Personnel

Unique Personnel
Unique Personnel
Verified Company
Johannesburg, South Africa

1 week ago

Thabo Mthembu

Posted by:

Thabo Mthembu

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Description

Job Number

  • 69443

Job Type

  • Permanent

Job Title

  • Marketing Communications Specialist

Computer Skills

  • Facebook,MS Office Suite

Industry

  • Pest Control

City

  • Johannesburg (Incl. Northern Suburbs)

Province

  • Gauteng
  • Reporting to Marketing Manager
  • Purpose of Role:
  • The Marketing Communications Specialist will promote the company's products and services to existing and prospective customers through strategic use of external and internal communications channels
  • Inbound Marketing:
  • Ensure that the company's brand voice is represented during the inbound strategy at all times.
  • Ensure that the quarterly content strategies are in line with company focus areas and innovation launches
  • Manage company's communication strategy including the blog and social media schedule
  • Be the main voice in inbound writing to ensure brand consistency. Key role in the writing of blogs as well as the proofing of content by other team members.
  • Develop and manage content for various mediums to support enquiry generation and sales enablement including landing pages and content offers.
  • Ensure that social media copy conveys our company message and brand
  • Ensure that Company's Innovation goals and strategies are supported by Inbound strategy (this may include sitting in on the group Category meetings)Brand & Reputation Management:
  • Communication of brand strategy across the company
  • Ensure compliance to brand specification through various forms of communication
  • Ensure compliance to brand specifications for vehicles, uniforms and promotional items
  • Liaise with complaints team to craft/ensure brand appropriate responses to complaints (HelloPeter, Facebook etc)
  • PR:
  • Assist in developing PR strategy
  • Write and /proof of press releases
  • Strategic communication to various role players where required
  • Liaise with PR agencies and coordinate press interviews when required
  • Advertising
:
  • Assist in establishing key publications and developing relationships to maximize exposure
  • Develop ad material for publication in line with brand guidelines
  • Liaise with publications and build relationship with editors
  • Sales Materials:
  • Design, creation and distribution of printed and electronic sales materials including brochures, playbooks, flyers and direct marketing pieces.
  • Work with Technical and Capability leads to enhance Route 1 training modules to further support sales community learning
  • Events:
  • Work with Marketing Manager and divisions to successfully participate in and design events including trade shows, conferences, webinars and expos
  • Annual Sales Conference: work with the Marketing Manager to successfully run the logistics element of the annual sales and Marketing conference: hotel and flight bookings, guest lists, room allocations, decor, av, etc
  • Internal communications:
  • Work with MM to copy check and distribute internal comms when required
  • Additional duties:
  • Work with the Marketing Manager to support internal communication via Speed
  • Supplier management: act as marketing liaison between key suppliers (PR firm, on-retainer designer)
  • Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
  • Creating and managing all marketing materials and collateral in line with brand direction-
  • Tracking effectiveness of various campaigns and course corrections as required
  • Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
  • Leading the planning and implementation of PR and initiatives related to the brand
  • Brand & Reputation Management
  • Advertising
  • Sales Materials
  • Developing an event strategy and roadmap to execute events that boost business development and customer relationship building
  • Internal Comms
  • Deliver Sales training to Contact center/ Sales teams
  • Write editorial for online or printed publications
  • Sales Consultant/ sales managers/ CRCs(any one in the sales community) inductions-
    Inherent Requirements
  • Qualifications and Experience:


    • Degree / Diploma Journalism/Marketing

    • 3 years or more of relevant Marketing related experience
    • Writing and communication across channels experience
    • Unendorsed Valid driver's license
    • Relevant Copywriting or English Language Qualification
    • Track record of seeing multiple projects through from conception to completion, following processes and keeping to tight deadlines
    • Previous PR Experience
    • Skills and Competencies:


    • Producing Sales Collateral

    • Brand Building Knowledge
    • Highly developed communication skills (written / verbal / nonverbal)
    • Excellent verbal and interpersonal skills, with an ability to educate and inspire trust in key stakeholders
    • Ability to research information and turn complex ideas into understandable copy
    • Ability to interpret data in order to report accurately and give the marketing team direction**What
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