Marketing Manager: Strategy and Operations - Johannesburg, South Africa - Nedbank

Nedbank

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Requisition Details & Talent Acquisition Contact
Busi Radebe-
Job Post End Date: 26 November 2023- Job Family- Marketing, Communication and Research

Career Stream
Marketing and Brand Management

Leadership Pipeline

Manage Self: Professional

Job Purpose

To support the formulation and manage the implementation of the integrated marketing and experience strategy and operations initiatives aligned to the enterprise marketing strategy. Leverages integrated channel marketing knowledge to create guardrails and benchmarks for Nedbank. This entails working closely with other chapters (i.e., Strategy, Digital Marketing, Media, Sponsorships and Events and Direct Marketing).

Responsibilities:

Provide support in establishing the Integrated Marketing and Experience guardrails

Develop and Establish Integrated Marketing and Experience Guardrails for strategy and operations.
Tailor and develop data driven KPIs in the measurement of strategic objectives.
Establish best practice in the development of strategy.
Develop integrated marketing customer and value oriented objectives and metrics to establish continuous improvement and guardrails.
Establish guardrails and governance framework to ensure adherence to process, compliance and regulatory requirements are communicated and complied with.

Provide support to Integrated Marketing and Experience chapters

Consult and provide advice on best practice from a strategy and operational delivery perspective.
Monitor data across chapters and interagency teams, identify improvement opportunities and remedial actions and communicate these across chapters and missions.

Chapter contribution

Participate in the development of the key strategic and operational initiatives for the overall planning, and performance management, monitoring and tracking of effectiveness and to better manage risks for the Integrated Marketing and Experience center of excellence.

Provide support in analysis and reporting for continuous improvement

Leverage insights from missions to determine Enterprise ROMI and align to 3year business plan.
Track and measure ROMI.
Gather, analyse, and interpret mission insights to feed into strategy development.

Provide support in the delivery of Integrated Marketing strategy & operations

Provide support to the Integrated Marketing and Experience chapter Heads delivering on the various strategic and operational initiatives.
Oversight over operational delivery across the team and agencies.

People Specification

Essential Qualifications
NQF Level
Diploma
Advanced Diplomas/National 1st Degrees

Preferred Qualification

Bachelor of Arts: Marketing, Bachelor of Commerce: Marketing

Preferred Certifications

Project Management (preferred)
Minimum Experience Level
Total number of years of experience: 6 years
Management experience as part of the above years: 2 years
Type of experience: Experience in developing a marketing strategy and managing operational delivery
Technical / Professional Knowledge
Expertise in strategy development
Analytical mindset
Experience in working with CRM/CDP platforms desirable
Experience working in data, analytics and insights
Ability to manage people and projects
Commercial acumen
Project Management
Relationship Management
Strong interpersonal and communication skills
Good negotiating and influencing skills