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    • Marketing Coordinator - Johannesburg - Ad Talent

    Ad Talent
    Ad Talent Johannesburg

    1 month ago

    ad talent background
    Description

    About Us

    We are a medium-sized business that provides strategic financial support to help businesses achieve their goals and navigate the complexities of financial management.

    Job Title: Marketing Coordinator

    We are seeking a Marketing Coordinator with B2B experience to create and implement marketing strategies and plans.

    Key Responsibilities:

    • Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria
    • Utilise the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns
    • Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets
    • Drive go-to market efforts of tailored products
    • Manage online marketing initiatives, including website content, SEO, SEM and online advertising campaigns
    • Oversee social media marketing efforts to engage with our target audience and drive brand awareness
    • Utilise Google Ads and other online advertising platforms to reach potential customers effectively
    • Analyse marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimise strategies accordingly
    • Events creation, coordination and attendance of programmes, as well as 3rd party-hosted gatherings
    • Internal communications

    Requirements:

    • Bachelor's degree in Marketing, Business Administration, Politics, Philosophy and Economics (PPE), or a related field
    • Minimum of 2 years of experience in marketing, with a focus on B2B marketing
    • Strong analytical skills with the ability to interpret data and make data-driven decisions
    • Content writing skills
    • Google Analytics
    • CRM software systems
    • WordPress Themes experience
    • Proficiency [or ability and willingness to learn with various marketing platforms and marketing software tools
    • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams

    Estimated Salary: $80,000 - $110,000 per year

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