Head Digital Media - Johannesburg, South Africa - Lewyll Communications

Lewyll Communications

Verified Company

Johannesburg, South Africa

4 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

The Head of Digital is responsible for developing and deploying best practices for
digital media experiences.

S/He implements a standard way of developing a digital media plan and standard format for media plans within the Group.

The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.

The role is the keeper of the Digital Media Experience plan structure, negotiation and delivery.

Mission & Responsibilities

Digital Media Experience best practices

Lead & embody the Media Experience (Mx) excellence on Digital
Champion our unique approach to 'media planning +' in the form of Mx emphasizing media experience versus media planning which includes connection, context and content
Work closely with data and strategy communities as well as client leadership and specialists' teams
Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Digital Media Experiences recommendations
Contribute to the client satisfaction
Ensure optimal Mx delivery with your project management skills
Ensure audience planning and data integration from Mx brief to Mx measurement

Digital Media Experience ownership

Be responsible for building Digital Media Experience for our client portfolio
Create optimal Mx, defined as Connection x Context x Content
Work with Audience Architect to develop the growth target persona all the way through the media experience for inclusion in planning tools, into buying audiences and into addressable segmentation
Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
Recommend optimum content and context based on client, brief and strategy
Deliver overall experience and articulation of how channels work together
Input measurement framework, including KPIs and methodology in conjunction with specialists and measurement teams
Champion Activation on digital channels, by selecting Partners, using relevant decision frameworks (MRP, MDM) to define placements and manage campaign flighting
Negotiate with relevant media partners
Supervise smooth running of campaigns respecting deadlines
Ensure client satisfaction on the campaign delivery and performance
Be accountable for reaching the target objectives/productivity plan, driving the buying and trading teams
Provide insightful post campaign optimization

Previous Experience & Industry Background
8+ years' professional experience in digital media / strategic planning

Media, Brand

Qualifications & Languages:

Bachelor's or Master's degree in Business, Marketing or Advertising

Languages:
English

Soft skills & Competencies
Understanding the business

Taking initiative

Focusing on performance

Building collaborative relationships

Media and media planning

Digital Media Champion

Strong negotiation skills

Programmatic

Project management

Data processing and management

Marketing Strategy

Technical skills
Advertising technologies (i.e. ad servers, ad platforms)

Planning and performance management tools

Business intelligence / Data visualization software (i.e. Tableau, Datorama, Power BI)

Office software

Salary:
R70 000,00 - R80 000,00 per month

Application Deadline: 2024/04/22