Senior Specialist, Brand Management - Johannesburg - Standard Bank of South Africa Limited

    Standard Bank of South Africa Limited
    Default job background
    Accounting / Finance
    Description

    Job Title: Senior Specialist, Brand Management

    The Senior Specialist, Brand Management is a deep brand thinker, architect and specialist, responsible for shaping a strong, positive brand image through the design and development of the Group's brand positioning, structure and identity. This role leads and drives the implementation of the Brand Marketing strategy and plan for the Group.

    Key Responsibilities

    • Developing and maintaining a consistent brand image across all marketing channels, touchpoints and geographies
    • Defining brand positioning, creating brand strategies and executing brand plans
    • Designing and developing the Group's brand positioning, structure and identity

    Qualifications

    • First- or Post Graduate Degree in Marketing or related field
    • 8-10 Years' experience in brand management with a proven track record of maintaining brand consistency
    • Experience in defining brand positioning, creating brand strategies and executing brand plans

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