Retention Marketer - Cape Town, South Africa - The Red Fox
2 weeks ago
Description
The Company:
The Red Fox
Role Name:
Retention Marketer
Location:
Noordhoek, Cape Town
Role summary
The Red Fox, an up-and-coming participant in the sports betting industry, provides bespoke marketing and operational support to two exciting brands, one mature and another emerging.
Currently, we are in search of a seasoned Retention Marketer to steer our customer retention efforts and help us build lasting relationships with our players.
Requirements:
- Proven experience as a Retention Marketer or similar role within the sports betting or casino industry.
- Strong interest in sports and a deep understanding of the gaming industry.
- Excellent writing skills with the ability to craft engaging and effective marketing copy.
- Strong analytical skills with the ability to use data to inform strategies and measure campaign performance.
- Experience with customer segmentation, campaign management, and customer lifecycle marketing.
- Proficiency in relevant marketing software and tools.
Daily Responsibilities
- Segment the customer base and design tailored marketing campaigns for each stage of the customer lifecycle (New, Active, Churned, Dormant, etc.).
- Manage the VIP player segment by creating and delivering tailored, exclusive bonuses and promotions.
- Devise targeted bonuses and promotions aimed at enhancing player activity and boosting lifetime value (LTV).
- Analyse the performance of retention marketing campaigns, making datadriven decisions to optimize future efforts.
- Provide detailed reports on customer base performance, sharing insights and recommendations with key stakeholders.
- Write compelling and effective copy for marketing campaigns, with a keen eye on brand voice consistency.
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