Category Marketing Manager: Fmcg - Cape Town, South Africa - takealot

takealot

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us.

We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Head of Category Marketing & Partnerships
.

Your responsibilities will include:

Develop and implement effective marketing strategies for a the Beauty category to drive customer engagement, adoption, brand awareness, GMV and market share growth objectives
Conduct market research and analysis to identify customer needs, preferences, and trends within the category, and use this information to develop targeted marketing campaigns and initiatives.
Collaborate with crossfunctional teams, including Retail & Marketplace, Advertising, and Marketing, production and design, to ensure alignment of marketing strategies with business objectives and campaign calendar / roadmap.
Create and manage marketing budgets for the category, allocating resources effectively to maximize return on investment.
Create and own the category, supplier and brand marketing plans and marketing calendar.
Plan and execute integrated marketing campaigns across various channels, including paid / performance, social media, CRM marketing, events, and brand & comms, ATL to reach the target audience and achieve growth objectives
Monitor and analyze marketing campaign performance, using datadriven insights to optimize strategies, improve conversion rates, and drive continuous improvement.
Develop and maintain strong relationships with external stakeholders, such as suppliers, industry partners, and influencers, to enhance brand positioning and expand market reach.
Build relationships with suppliers, sellers and partners to identify strong cobranding opportunities, and craft value exchange / coop marketing agreements with these partners. In addition, you will be required to drive commercial opportunities with suppliers through the crafting of proposals, timeous execution of campaigns and post campaign reporting.
Stay uptodate with and share industry trends, competitor activities, and emerging marketing techniques, and make recommendations for adapting strategies to maintain a competitive edge.
Collaborate with the marketing team to foster a highperforming and collaborative work environment to achieve category marketing objectives
Collaborate with the Advertising team to develop effective campaigns, materials, and promotions that align with marketing strategies and support growth, GMV and Advertising revenue goals.
Operational and Management reporting weekly and monthly

Attributes required:

FMCG category knowledge essential
Demonstrable negotiation skills
Strong knowledge of marketing principles, techniques, and best practices, with a demonstrated track record of successful marketing campaigns and initiatives.
Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decisionmaking.
Strong project management skills, with the ability to effectively prioritize and manage multiple projects in a fastpaced environment.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with crossfunctional teams and build relationships with internal and external stakeholders.
Creative thinking and problemsolving abilities, with a keen eye for detail and a strong sense of aesthetics.
Demonstrated leadership skills and experience in managing a team, including the ability to provide guidance, feedback, and support to team members.
Flexibility and adaptability to navigate ambiguity and thrive in a dynamic, evolving industry.

Qualifications and Experience:

Bachelor's degree or equivalent qualification in business, marketing or communication
A minimum of 810 years marketing & retail experience
Experience working across marketing channels
Digital, ATL, Partnerships, Commercial with demonstrable results
Beauty category knowledge essential
Retail or ecommerce marketing experience beneficial
Demonstrable negotiation skills
Experience in developing and managing annual marketing budgets
Proven experience in category marketing, brand management, or product marketing, preferably within a similar industry or product category.
Strong knowledge of marketing principles, techniques, and best practices, with a demonstrated track record of successful marketing campaigns and initiatives.
Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decisionmaking.
Strong project management skills, with the ability to effectively prioritize and manage multiple projects in a fastpaced environment.
Exceptional communication and interpersonal