Junior SEO - Cape Town - Electricegg

    Electricegg
    Electricegg Cape Town

    1 week ago

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    Description

    Junior Google Ads & SEO Specialist

    We're looking for a dynamic and motivated Junior Google Ads & SEO Specialist to help us grow our digital marketing skills in Google Ads and SEO.

    Job Requirements:

    • Remote Work: Preferably located in the Northern Suburbs, Cape Town
    • Digital Marketing Experience: 1-2 years in SEO & Google Ads

    SEO Responsibilities:

    • Keyword Research: Identify high-potential SEO keywords using tools like Google Keyword Planner, SEMrush, and Ahrefs.
    • On-page SEO: Optimise content, meta tags, headers, images, and internal linking.
    • Content Optimisation: Create and enhance SEO-friendly content.
    • Technical SEO: Conduct audits, ensure proper indexing, and monitor site speed.
    • Off-page SEO: Build and maintain backlinks, and engage in outreach.
    • Analytics: Monitor performance with Google Analytics and Search Console, and prepare reports.
    • SEO Tools: Use SEO tools for tracking, research, and audits.
    • Collaboration: Work with content creators, developers, and marketing teams.
    • Staying Updated: Keep up with SEO trends and algorithm changes.
    • Local SEO: Optimise Google My Business profiles and manage local citations (if applicable).

    Google Ads Responsibilities:

    • Campaign Setup: Assist in creating and managing PPC campaigns on Google Ads and social media. Set up ad groups, keywords, and targeting.
    • Keyword Research: Conduct keyword research and analyse competitor strategies.
    • Ad Copy and Design: Write ad copy, collaborate on creatives, and perform A/B testing.
    • Budget Management: Manage budgets, monitor spend, and adjust bids.
    • Performance Monitoring: Track KPIs, generate reports, and provide insights.
    • Optimisation: Continuously optimise campaigns and update ads based on data.
    • Landing Page Optimisation: Assist in creating and testing landing pages.
    • Audience Targeting: Manage audience targeting and retargeting strategies.
    • Research: Stay updated on trends and conduct competitor analysis.
    • Collaboration: Work with the marketing team and communicate performance.
    • Technical Setup: Assist with tracking code and conversion pixel setup.
    • Compliance: Ensure ads follow platform policies and best practices.
    • Learning: Continuously learn new tools and participate in training.
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