Social Media Manager - Cape Town, South Africa - Decofurn Furniture

Decofurn Furniture
Decofurn Furniture
Verified Company
Cape Town, South Africa

1 week ago

Thabo Mthembu

Posted by:

Thabo Mthembu

beBee Recruiter
Description

Decofurn, a leader in the furniture industry with 12 stores and a vast online presence, is built on 32 years of innovation and expertise.

Our business champions a unique warehouse shop concept and a digitally forward approach, reflecting our agility and commitment to excellence.

We're in search of dynamic individuals who thrive in a fast-paced environment, eager to contribute to our diverse and agile team.

If you share our core values and have a passion for growth, join us in delivering exceptional value and service.


Purpose of this role:

We're looking for a social media manager to amplify our brand presence and engage our online community effectively.

This role involves creating, strategising and implementing compelling social media content, observing market trends, leveraging social media tools and reporting on campaign performance.


Duties and responsibilities:


Responsible for creating, developing and managing creative social media campaigns across all platforms, including the generation of visual and written content.

Regularly create and post engaging content such as short video content, reels, scene shots and monitor its impact.
Grow and sustain online followership through well-strategised plans and consistent content production.
Identify and collaborate with influencers to create captivating content that enhances customer engagement and sales.
Be on top of social media trends, incorporating them into our content and strategy as suitable.
Monitor competitors' and overseas companies' social media strategies.
Analyse engagement data and report to senior management on the efficacy of content and social media campaigns.
Develop an understanding of customer expectations based on past social media activities.

Oversee our social media channels, ensuring an engaged online community through timely and thoughtful responses to customer inquiries, regular interaction, and the cultivation of a positive brand image.

Use social media analytics tools (Hootsuite, Sprout Social etc.) to track progress on all platforms and for reporting purposes

Oversee our social media channels, ensuring an engaged online community through timely and thoughtful responses to customer inquiries, regular interaction, and the cultivation of a positive brand image.


Required:

Bachelor's degree in digital marketing, social media marketing or a relevant field
Five + years of experience as a social media manager or a similar role. Content management experience
Proven experience in creating and managing content, including video and graphic content.
Proficiency across social media platforms such as Facebook, Instagram, Tik Tok, Twitter, LinkedIn, YouTube.
Extensive knowledge of social media best practices.
Experience with paid Meta advertising is essential
Proficiency in graphic design and video editing software, including but not limited to Photoshop, Canva and CapCut, is required.
Creativity and a keen eye for detail.
Strong ability to analyse statistics and data to generate insightful reports.
Knowledge of SEO, Google Analytics, and keyword research an advantage
Excellent verbal and written communication skills.
Previous work experience within a pressurised, fast-paced environment.
Ability to develop a unique voice for each social media platform.
More jobs from Decofurn Furniture
See all jobs of Decofurn Furniture