Creative Director - Cape Town, South Africa - Helm

Description

Previously known as Praekelt Consulting, we've spent the last 20 creating best-across-class intelligent products and services that have helped our clients connect, converse with and convert over 500 million users, across multiple markets, channels and languages.

Responsibilities:

Inspire, mentor, collaborate or manage teams involved in the development of online content, including designers, motion graphic designers and writers
Lead team discussions and drive decision making during planning and strategy meetings
Collaborate with brand and marketing agencies to align on digital objectives and direct the team to ensure brand continuity across channels
Up-to-date with the latest digital trends and tactics to engage, inform and convert our customers awesomely
Drive brainstorm sessions to conceptualise original ideas that bring simplicity and user friendliness to customer focussed messages and interactions
Collaborate with marketing, product, creative and development teams shape the requirements into compelling customer centric propositions
Supervise the department's daily workflow, scope and assign projects, monitor deadlines and budgets
Review, provide critical feedback and sign-off on creative assets developed by the team
Present industry trends and competitor activities through reviews and inspirational showcases
Present and defend design decisions in key milestone reviews with peers and executive level stakeholders
Establish and promote design guidelines, best practices and standards


Require:

Creative and analytical dexterity
Expertise in the design and communication disciplines including visual design and communication principles, layout, photo editing, video editing, animation, illustration, typography, copywriting, etc
Be highly creative and imaginative — and curious about our products or services and the triggers that motivate our target audiences
Proven ability in developing gamification, engagement and content driven experiences that deliver business results
Strong interpersonal skills and the openness to drive collaborative processes between stakeholders, creative team and management
Formulate design and communication solutions that supports and shapes our digital brand strategy
Help drive the successful achievement of our business metrics through the development of digital experiences
Expertise in industry standard software such as Sketch, InVision, Adobe Creative Suite and Keynote
Experience working directly with developers to implement designs with good knowledge around CSS and HTML
Application of design and communication best practices and web production techniques
Presentation skills to clearly and effectively communicate design processes, ideas, and solutions to teams and clients
Passionate about driving conceptual ideation, communication and design excellence