Email Marketing Specialist - Cape Town - Human Value

Human Value Cape Town

2 days ago

Description

High-End Skincare and Lifestyle Brand Email Marketing Specialist

We are seeking a skilled Email Marketing Specialist to lead and execute email and WhatsApp campaigns, as well as support strategic customer lifecycle initiatives.

Key Responsibilities:

Campaign Management: Develop and execute email and WhatsApp campaigns, including template creation, copywriting, asset coordination, QA, and scheduling.
Lifecycle Programs: Support prospecting, nurturing, win-back, and loyalty campaigns to enhance engagement and revenue performance.
Targeting & Segmentation: Develop precise audience segments to optimize campaign performance.
Calendar Oversight: Manage the email/WhatsApp marketing calendar to ensure alignment with business goals and forecasts.
Personalisation: Utilise customer data and web behaviour for personalised messaging and content.
A/B Testing: Design and execute A/B tests to optimize campaign performance, including subject lines, content, CTAs, and timing.
Creative Collaboration: Work with designers to refine email templates and creative assets.
Frequency Management: Balance messaging frequency to minimise subscriber churn across campaigns.
Quality Assurance: Ensure optimal rendering across devices and platforms through thorough testing.
Performance Reporting: Deliver regular reports on campaign metrics, including engagement, conversions, and revenue impact.

Social Media

Social Media Strategy: Develop and implement effective social media strategies to drive brand awareness and engagement.
Content & Campaign Management: Oversee social media content calendars and promotional campaigns, ensuring alignment with business goals.
Influencer Campaigns: Develop and manage social media influencer campaigns and relationships.
Content Partnerships: Collaborate with partners to create relevant and engaging social media content.
Cross-Functional Alignment: Partner with the eCommerce team to align organic social efforts with paid digital initiatives.
Audience Engagement: Engage with followers across platforms and manage conversations to build community.

Requirements:

2+ years in email marketing, editorial, and content creation.
Proficient in Microsoft Office (Excel, PowerPoint, Word), Klaviyo, and content management systems.
Strong skills in image editing programs and mobile apps.
Capable of developing and executing content strategies across various social media platforms.
Proven ability to manage multiple projects simultaneously with strong organisational skills.

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