Retail Social Media Manager - Cape Town, South Africa - Adele Wint & Associates

Adele Wint & Associates

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

JOB PURPOSE (describe in one or two sentences the overall and unique purpose of the job)

To develop original content and creative avenues for social media, to attract customers, promote the Clicks, TBS and GNC brands and maintain a strong online presence. You will have 4 direct reports.

JOB OBJECTIVES (describe the key responsibilities of the job, in order of importance)

To use social media marketing tools to execute and maintain Clicks, TBS and GNC brand plan.
To design and coordinate implementation of differentiating customer experience initiatives, tools, and processes
Customer Experiences Implementation.
To execute several aspects of digital marketing operations, such as planning digital marketing campaigns including supplier campaigns, creating concepts and contents, setting audiences and value propositions, and integrating digital channels.
To contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives.
To conduct research and select relevant information to enable analysis of key themes and trends using primary data sources and business intelligence tools.

KEY CHALLENGES (describe any key challenges the job faces that may have a significant impact on performance)

Lack of design resources.
Targeting right platforms and audience for maximum engagement.
Keeping abreast with changing developments in social media.
Aligning social media strategies throughout different departments and supplier campaigns.
Implementing adjusted strategies for different social media platforms.
Community management & crisis management.

JOB RELATED KNOWLEDGE (specify the type and level of knowledge required)

Essential

Desirable

JOB RELATED SKILLS (specify the type and level of skill required)**Essential

Desirable

JOB EXPERIENCE (specify the type and amount of experience required)

Essential

Desirable

Minimum of 5 years experience in marketing (desirable in retail/FMCG marketing), with at least 3 years experience in social media marketing
Minimum of 3 years experience leading teams and creating motivating and highperformance environment
6+ years experience in marketing (desirable in retail/FMCG marketing), with 5+ years in social media marketing
4+ years experience managing diverse teams

EDUCATION (specify the minimum level of formal education and /or any other certification, accreditation or registration)**Essential

Desirable