Digital Marketing Specialist - Pretoria - JenRec Recruitment

    JenRec Recruitment
    JenRec Recruitment Pretoria

    1 week ago

    Default job background
    Description

    The Digital Marketing Specialist will play a key role in leading and managing various aspects of digital marketing campaigns across multiple platforms and channels to support the company's B2B commercial objectives.

    Working closely with the B2B Marketing Lead, Designer, and Sales team, the specialist will ensure creative and strategic alignment, performance improvement, and end-to-end implementation of digital marketing tactics. They will collaborate with external agencies for digital campaigns when necessary and actively support lead generation-specific digital marketing initiatives and Search Engine Optimization (SEO).

    The candidate will be responsible for all administrative tasks related to digital marketing, providing support and insights on campaign performance, competitor analysis, and market research to inform strategic direction and ad hoc business projects.

    Key Responsibilities:

    • Develop and execute comprehensive digital marketing strategies to achieve business goals.
    • Collaborate with cross-functional teams to align creative and strategic efforts.
    • Leverage data analytics to measure and optimize campaign performance.
    • Stay up-to-date with industry trends and best practices in digital marketing.

    Requirements:

    • Bachelor's degree in Marketing Management or a related field.
    • Minimum 5 years of experience in Business-to-Business marketing, with a focus on digital campaign management.
    • Proficiency in Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated email.
    • Experience with GA4, LinkedIn Business Manager, and Google Looker Studio.
    • Thorough understanding of conversion tracking tools and Google Suite (or Microsoft Suite).

    Salary: $80,000 - $110,000 per annum

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