Marketing Automation Specialist - Stellenbosch - PayProp

PayProp Stellenbosch

1 week ago

Description

Marketing Automation Specialist Job Description at PayProp and Reapit

Job Summary (50 words)
We are seeking a Marketing Automation Specialist to join our team. The ideal candidate will have expertise in HubSpot and Marketo, experience with CRM systems like Salesforce, and strong analytical and problem-solving skills.

Job Description
Reporting to the Head of Marketing Operations & Campaigns, you will be responsible for marketing automation management, campaign execution and optimization, data integration and reporting, and collaboration and training.

Key Responsibilities
• Develop, execute, and optimize marketing automation workflows, including lead nurturing campaigns, email marketing, and multi-channel outreach.
• Manage and maintain the HubSpot and Marketo platforms, ensuring data integrity and compliance with best practices.
• Collaborate with sales teams to align automation workflows with CRM systems like Salesforce.
• Troubleshoot technical issues related to integrations, workflows, and reporting.
• Build, test, and deploy email marketing campaigns, landing pages, and forms that drive engagement and conversions.
• Conduct A/B testing on campaigns to identify performance improvement opportunities.
• Implement lead scoring models and optimize for better lead quality and prioritization.
• Ensure smooth data flow between HubSpot, Marketo, CRM systems, and other marketing technology platforms.
• Monitor and analyze campaign performance metrics to identify trends and actionable insights.
• Create and present reports on key performance indicators (KPIs), such as email open rates, conversion rates, and ROI.
• Partner with cross-functional teams to support marketing initiatives, including content, SEO, and paid media campaigns.
• Provide training and support to team members on HubSpot and Marketo functionalities.
• Stay updated on the latest features and developments in marketing automation platforms and propose enhancements.

Requirements
• Expertise in HubSpot and Marketo platforms, including workflows, integrations, and analytics.
• Proficiency in CRM systems like Salesforce.
• Familiarity with HTML and CSS for email and landing page customization.
• Experience with analytics tools (e.g., Google Analytics, Tableau) and data visualization.
• Strong analytical and problem-solving abilities.
• Excellent communication and collaboration skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• 3-5+ years of experience in marketing automation or a similar role.
• Proven track record of managing successful automation campaigns and driving measurable results.

What Your Impact And Success Looks Like

As a Global Marketing Automation Specialist, we expect your success and impact in the early stages of your career with us to look something like this:
Within 1 Month
• Have an understanding of each department and how they work with Marketing.
• Complete high-level product training with an understanding of all Reapit products and markets.
• Review the configuration and usage of HubSpot and Marketo & Salesforce across global regions, including workflows, integrations, and reporting.
• Meet with key stakeholders in marketing and sales teams to understand goals and expectations.
• Review existing email campaigns, workflows, and lead scoring models for effectiveness.
• Develop your 90-day plan.

Within 3 Months
• Establish yourself as the key stakeholder in our EMEA CRM/MAP upgrade to Hubspot project alongside the Director of Marketing Campaigns & Operations.
• Optimise existing workflows and build new automation based on initial findings.
• Implement enhancements to email templates for better engagement (e.g., A/B testing subject lines and content).
• Launch or optimise nurture campaigns for different segments of the lead funnel in collaboration with the marketing roadmap.
• Align with sales to refine the lead scoring model based on feedback.

Within 6 Months
• Executing the MAP plan & analysing results.
• Optimising the results based on the execution of your strategy so far.
• You are deeply embedded into the Reapit business, positioning yourself as the go-to person for marketing automation globally.

What's in it for you?
We operate a Flexible Working Policy and we would like for you to work from our Stellenbosch location, 2 days a week.
We're offering the chance to really make a difference here at Reapit and the opportunity for personal growth is very real. You'll feel part of a special team. You can expect a highly competitive salary and some great benefits.

Equal Employment Opportunity
We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all.
We welcome new ideas, thinking and approaches, whilst listening to all our employees.
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