Senior SEO Technical Director - Cape Town - Recooty

    Recooty
    Recooty Cape Town

    2 days ago

    Default job background
    Technology / Internet
    Description

    The Role

    Pearl Lemon is seeking a Senior SEO Technical Director to drive growth through strategic planning and implementation of marketing activities. Reporting directly to the Marketing Director, you will oversee the development of Pearl Lemon's brand and client relationships through thought leadership and content creation.

    This role requires a detail-oriented individual with strong digital marketing knowledge and exceptional people skills to lead a team of direct reports.

    Key Responsibilities:

    1. Develop a lifecycle marketing strategy for multi-channel campaigns across PPC, SEO, email, ABM, social, PR, and events.
    2. Collaborate with cross-functional teams to deliver a content marketing strategy and editorial plan aligned with business objectives.
    3. Create and evolve an account-based marketing strategy to engage high-value leads and exceed MRR targets.
    4. Design a social marketing strategy to enhance Pearl Lemon's presence on LinkedIn, Twitter, and Facebook.
    5. Optimize marketing automation and lead nurturing processes via email, content, and social channels.
    6. Take ownership of events marketing strategy, identifying opportunities to raise brand awareness in the cybersecurity industry.
    7. Report against defined KPIs to measure campaign effectiveness against business goals.
    8. Lead and develop team members, managing relationships with third-party suppliers and agencies.

    Requirements:

    1. 10-12 years of experience preferably.
    2. Exceptional communication skills, verbal and written.
    3. Proven track record in people management.
    4. Ability to build strong working relationships with colleagues and external suppliers.
    5. Experience in implementing successful content marketing strategies with measurable ROI.
    6. Partnership experience with Sales teams for ABM campaigns.
    7. Demonstrable experience in event management strategies.
    8. Skill in delivering campaign performance summaries backed by expert analytics.
    9. Ability to learn quickly.


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