Digital Analyst - Cape Town, South Africa - Recruitment Matters Africa

Recruitment Matters Africa
Recruitment Matters Africa
Verified Company
Cape Town, South Africa

1 week ago

Thabo Mthembu

Posted by:

Thabo Mthembu

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Description
Our client is looking for an experienced digital marketing analyst to support our digital marketing team.


Responsibilities:


  • Collecting and analyzing customer, marketing, and web behavioral data.
  • Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
  • Developing and presenting learnings from your analyses, including actionable insights and recommendations.
  • Developing digital campaign and web measurement strategies.
  • Creating dashboards, data visualizations, and campaign and website performance reports.
  • Monitoring and analyzing digital media and marketing trends.
  • Communicating and presenting to colleagues, senior managers, and clients.

Key Skills:


  • Strong analytical and strategic thinking skills,
  • Ability to make datadriven decisions,
  • Excellent interpersonal and collaboration skills,
  • Strong communication and presentation skills.

Qualifications:


  • Bachelor's degree in marketing or a related field.
  • Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
  • Deep knowledge of digital marketing across social, display, and programmatic platforms.

Ability to commute/relocate:

  • Cape Town,

Western Cape:
Reliably commute or planning to relocate before starting work (required)
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