National Account Manager - Pretoria, South Africa - RCL FOODS Careers

RCL FOODS Careers

Verified Company

Pretoria, South Africa

2 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

RCL Foods is recruiting for a driven, highly energized and customer focused
National Account Manager within the baking business unit.

This role will be based in
Pretoria and reporting to the Sales Executive.

This role is a
Permanent role.

Duties & Responsibilities:

Account Management

Develop account strategies in accordance with the overall channel strategy.
Conduct regular reviews of business performance and promotion strategies.
Manage and develop strong day to day relationships with the national account representatives.
Collaborate internally with crossfunctional groups to develop and execute sales initiatives.
Develop and maintain product knowledge of the wholesale sector and Rainbow products in particular.
Develop and present factbased sales proposals to customers.
Seek out and pursue line extensions, new channels and new business.
Forecast demand and feed that into the S&OP process.
Liaise with Marketing and monitor market trends, competitive activities and new products.
Report meeting results and follow up with all crossfunctional groups to capitalise on sales opportunities.
Facilitate NPD processes to meet customer requirements.
Monitor quality of products and review complaints, returns and resolve all issues.
Recruit, negotiate with and signon new national accounts.
Be an internal account champion, assuring clear and regular communication to key company managers.
Pursue opportunities unique to each assigned account in terms of marketing, merchandising and operations.

Pricing and Negotiation

Develop proposals, negotiate terms and conditions and implement contractual agreements with assigned national accounts (with accountability for delivering strong financial results).
Continuously review and monitor pricing to ensure Rainbow remains competitive with the highest profitability possible.
Ensure the relevant Rainbow customer offerings/basket is ranged for the respective national accounts.
Ensure the pricing across the basket is in line with relevant mandates as published.
Offer alternative solutions to customers in the event of the products performing poorly (i.e. crossmerchandising strategically and facilitating further promotions to market stock).
Negotiate trade margins advising customers regarding the best price in comparison with competitors, ultimately ensuring the product is successful.

Promotion and Communication

Develop, present and execute 12month promotion calendars.
Develop optimal promotional plans and manage promotional investments.
Ensure that the promotional grid is updated and accurate at all times.
Determine the feasibility of promotions and quantify success.
Advise Marketing on instore demonstration work and indicate the success rate of promotions.
Critically evaluate the feasibility of point of sale proposals.

Customer Relationship Management

Develop a deep understanding of customer needs and their operations and strategic objectives.
Develop the customer business plan for his/her respective categories.
Deliver the agreed plan and followup/coordinate the achievement of targetsset in the Plan.
Monitor customer performance by tracking customer contribution and market share for major categories.
Act as an active ambassador of Rainbow at the customer and of the customer at Rainbow.

Supply Chain and Distribution Management

Develop and maintain strong executive relationships with assigned distributors.
Manage stock availability issues with factory/Vector depots.
Oversee the order taking process and follow up with supply chain management when required.
Coordinate account and market reviews of key metrics and best practices/key learning for assigned distribution.
Communicate with Vector instore staff and branches throughout the country.
Ensure that VSS is made aware of promotions and the details to facilitate seamless communication channels.

Account Financial Management

Drive the achievement of the national account sales budgets in terms of volume.
Forecast, budget and track account revenues and cost.
Achieve monthly, quarterly and yearly sales margins and goals.
Monitor and optimise trade spend investment and complete ROI analysis.

Reporting

Provide monthly feedback to the Channel Manager indicating the tracking on volume versus budget.
Identify improvemen

Minimum Requirements:

Degree in management, business administration and/or marketing
Valid Code EB drivers' licence
5 to 8 years' experience in a marketing and sales function that includes managing complex and/or significant customer relationships and key accounts