Brand Manager - Johannesburg - Ultra Personnel : Pharmaceutical, Insurance, Engineering

    Ultra Personnel : Pharmaceutical, Insurance, Engineering
    Ultra Personnel : Pharmaceutical, Insurance, Engineering Johannesburg

    1 week ago

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    Description

    Job Title: Medical Aesthetic Brand Manager

    We are seeking a seasoned Brand Manager with expertise in marketing and medical aesthetics to lead the promotion of injectable products.

    Duties & Responsibilities

    The successful candidate will have a multifaceted role combining marketing expertise with in-depth knowledge of the medical aesthetics market, specifically focusing on injectable products.

    1. Market Research and Analysis:
      Conduct thorough market research to understand the dynamics of the medical aesthetics sector, trends related to aesthetic injectables, and competitor strategies.
      Analyse market share, product positioning, and identify potential markets and new target demographics for aesthetic injectables.
    2. Product Knowledge and Expertise:
      Possess in-depth knowledge about aesthetic injectables, its composition, usage, benefits, side effects, and regulations.
      Stay updated with the latest developments and research in the field of medical aesthetics.
    3. Brand Strategy Development:
      Develop and implement brand strategies to enhance the visibility and market position of aesthetic injectables.
      Collaborate with research and development teams to align product development with market needs.
    4. Marketing and Promotion:
      Design and execute marketing campaigns for aesthetic injectables targeting healthcare professionals and consumers where allowed.
      Manage digital marketing efforts including social media, content marketing, and online advertising where allowed.
    5. Sales Support and Collaboration:
      Work closely with the sales team to ensure they have the necessary tools and training to effectively sell aesthetic injectables.
      Monitor sales performance and adjust marketing strategies accordingly.
    6. Regulatory Compliance and Ethical Marketing:
      Ensure all marketing materials and strategies comply with regulatory bodies like the SAHPRA.
      Promote aesthetic injectables ethically ensuring accurate representation of its effects and side effects.
    7. Stakeholder Engagement and Networking:
      Build and maintain relationships with key stakeholders including healthcare professionals, industry experts, and influencers in the medical aesthetics field.
      Attend industry conferences and workshops to network and stay informed about industry trends.
    8. Budget Management and Reporting:
      Manage the budget allocated for aesthetic injectables marketing and promotional activities.
      Regularly report on brand performance, marketing ROI, and market insights to senior management.
    9. Customer Feedback and Product Improvement:
      Gather and analyse customer feedback to understand the efficacy and reception of aesthetic injectables.
      Collaborate with Medical/NBD for continuous product improvement based on customer insights.

    Requirements

    Bachelor's degree in Marketing, Commercial, Business Administration, Sciences or a related field is required.
    More than 3 years experience in brand management with medical aesthetics industry experience working with injectables being essential.
    Strong understanding of pharmaceutical marketing, regulatory environments, and market dynamics for aesthetic injectables is required.
    Excellent analytical, communication, and leadership skills are necessary.

    Package & Remuneration

    A competitive package including monthly salary, medical aid, and provident fund will be offered to the right candidate.

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