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  • Social media content creator - Midrand - LINKFIELDS INNOVATIONS (PTY) LTD

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    Description

    We are seeking a creative and tech-savvy Social Media Content Creator to enhance our business's online presence within the IT and software applications industry.

    Responsibilities

    • Content Creation:
      • Develop high-quality, engaging, and industry-relevant content, including social media posts, industry updates and trends, promotional and bulk posts.
    • Social Media Management:
      • Manage day-to-day handling of social media platforms (LinkedIn, Facebook, Twitter, Instagram) tailored to B2B audiences.
      • Schedule and monitor bulk posts using social media tools (e.g., Buffer, Hootsuite).
      • Engage with audience through comments, messages, and interactive posts.
    • Market Trends & Insights:
      • Research and stay updated on trends, innovations, and developments within the IT and software applications industry.
      • Use insights to guide content creation and campaign strategies.
    • Content Planning & Strategy:
      • Collaborate with cross-functional teams to align content with marketing goals.
      • Create monthly content calendars ensuring timely delivery and consistency.
      • Suggest strategies to improve engagement, reach, and conversions.
    • Analytics and Reporting:
      • Track and analyse performance metrics (engagement rates, reach, impressions).
      • Prepare reports and provide recommendations to optimize campaigns and content.
    • Brand Voice & Consistency:
      • Maintain consistent tone, style, and voice that aligns with the company's branding.
      • Ensure compliance with branding guidelines across all content.
    • :
      • Growth in social media followers and engagement rates.
      • Increased traffic from social media to business pages or campaigns.
      • Successful implementation of monthly content plans.
      • Timely delivery of all posts, updates, and campaigns.

      Desired Experience & Qualification

      • Education:
        • Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred but not mandatory).
        • Proven experience as a Social Media Content Creator or similar role, ideally in IT or software industries.
        • Familiarity with B2B content marketing and audience engagement.
        • Proficiency in social media platforms and tools (e.g., LinkedIn, Buffer, Canva, Adobe Suite, etc.).
        • Basic understanding of SEO and content optimization.
        • Knowledge of IT/software-related terminology and concepts is a strong advantage.
        • Exceptional writing, editing, and storytelling skills.
        • Creative mindset with ability to produce visually appealing content.
        • Strong organizational skills and attention to detail.
        • Ability to work independently and meet deadlines.

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