Growth Manager - Cape Town, South Africa - Surgo HR & Training

Surgo HR & Training

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

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Description

Job Purpose:

The Growth Manager focuses on growing the business through a combination of sales tactics and marketing strategies.

Key Responsibilities:

Client Acquisition

Identify, target, and secure new business opportunities within the fintech sector.

Product Knowledge

Maintain a deep understanding of the company's fintech products and services to effectively communicate benefits and features to potential clients.

Market Analysis

Monitor the fintech industry trends, competitor products, and market conditions to identify sales opportunities and threats.

Relationship Management:

Build and maintain strong relationships with clients, ensuring their needs are met and addressing any concerns or feedback.

Sales Targets

Achieve and exceed monthly and annual sales targets set by the company.

Sales Presentations

Conduct presentations and demos of fintech products and services to potential clients.

Feedback Collection

Gather feedback from clients and prospects to inform product development and service improvements.

Develop and implement effective sales and marketing strategies to achieve company targets.

Strategy Development

Create and implement comprehensive digital marketing strategies to increase brand awareness, customer engagement, and revenue.

Content Creation

SEO & SEM

Optimise website and online content for search engines to increase organic traffic. Manage pay-per-click (PPC) campaigns to maximize ROI.

Social Media Management

Oversee the company's social media profiles, ensuring consistent branding and engagement. Create and schedule posts, respond to comments, and analyze performance metrics.

Analytics & Reporting

Use tools like Google Analytics to track website traffic, user behavior, and conversion rates. Provide regular reports on digital marketing performance and insights for improvement.

Market Research

Stay updated with the latest fintech trends, competitor strategies, and emerging digital marketing technologies.

Collaboration

Work closely with sales and product dev, to ensure marketing strategies align with company objectives and product launches.

Ad Campaign Management

Design, test, and manage online advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn.

Brand Management

Ensure that all digital content aligns with the company's brand identity and messaging.

Prepare and present regular sales and marketing reports to senior management.

Ensure brand consistency across all marketing channels.

Collaborate with other departments to align sales and marketing strategies with company objectives.

Qualifications and Experience:

A certification, diploma, or degree in Sales, Marketing, or a related field

A minimum of 3 years of experience in sales and digital marketing

Proven track record in sales and achieving targets

Experience in the fintech sector is highly advantageous

Key Competencies:

Outgoing and confident personality

Proactive and a self-starter

Ability to manage oneself and work independently

Strong knowledge of digital marketing tools and techniques

Excellent communication and interpersonal skills

Strong analytical and problem-solving skills

Ability to work in a fast-paced environment and adapt to change

Job Type:
Full-time

Salary:
Basic Salary plus commission

License and own Vehicle (preferred)
Position is Hybrid