Manager, Marketing Business Commercial Banking - Johannesburg - Standard Bank of South Africa Limited

    Standard Bank of South Africa Limited
    Standard Bank of South Africa Limited Johannesburg

    1 week ago

    Default job background
    Accounting / Finance
    Description

    Manager, Marketing Business Commercial Banking

    Job Overview:

    Business Segment: Business & Commercial Banking

    A well-rounded and dynamic marketing professional with a strong grasp of current marketing tools and strategies to lead the integrated marketing campaigns from concept to execution. The end-to-end marketing function (full value chain) or channel and product houses are managed by designing, developing, and executing the marketing strategy and related marketing programmes and plans that derive value for the business.

    The segment and product marketing strategies are designed, implemented, supported, and driven based on knowledge of established objectives for the business. In-depth understanding of Business strategies, plans and objectives is developed to ensure marketing and communications align with these initiatives.

    The development of integrated marketing strategies and campaigns maximizes the effectiveness of the frontline and business development activities. Plans are developed to entrench and drive the Enterprise Banking strategy with the objective of driving growth in the segment.

    Input is provided into all supporting media strategies to maximize the impact of the intended campaigns for Enterprise Banking and associated Product Houses.

    Key Responsibilities:

    • Develop and implement comprehensive marketing strategies to drive business growth and customer engagement.
    • Manage and execute cross-functional projects, collaborating with internal stakeholders to achieve marketing objectives.
    • Analyze market trends and consumer behavior to inform marketing decisions and optimize campaign performance.
    • Design and develop innovative marketing materials, including collateral, presentations, and digital content.
    • Measure and evaluate the effectiveness of marketing campaigns, providing data-driven insights to inform future marketing strategies.

    Requirements:

    • Bachelor's degree in Marketing or a related field.
    • At least 7 years of experience in Brand and Marketing value chain, with specific focus on Marketing and Communications Business Partnering.
    • Demonstrated experience in translating business requirements into clear marketing, advertising, and media strategies, integrated campaigns, and deliverables.
    • Excellent communication and project management skills, with ability to work independently and collaboratively as part of a team.
    • Strong analytical and problem-solving skills, with ability to interpret complex data and make informed marketing decisions.

    Soft Skills:

    • Practical approaches and methodologies.
    • Articulating information and ideas.
    • Challenging and testing assumptions.
    • Analyzing and interpreting information.
    • Client journeys and personas.
    • Conducting research and gathering insights.
    • Digital analytics and reporting.
    • Measuring marketing and communication effectiveness.
    • Platform management and optimization.


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