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- Overseeing and creating social content across all social media platforms
- Creating content strategies for all business channels
- Repurposing content to fit the publishing media, video production or social media
- Working closely with the companys internal teams to devise marketing strategies
- Performing audits on existing digital content to ensure it aligns with brand guidelines for voice, optimization, and suitability
- Monitoring and researching competitors to find gaps in keywords or content to cover
- Setting and implementing social media and communication campaigns to align with marketing strategies
- Providing engaging text, image, and video content for social media accounts
- Devising various content strategies that work for specific audiences with an aim to reach clear business goals
- Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles
- Establishing a content calendar to create short and long-term content campaigns for different digital channels
- Brand development
- BSc degree in Marketing or relevant field
- Advanced writing and editing skills
- Excellent written and verbal communication skills
- Ability to come up with creative ideas
- Strong leadership and management skills
- Detailed knowledge of current online tools and marketing trends, including SEO
- Ability to solve problems swiftly
- Advanced computer skills
- Excellent analytical skills and attention to detail
- Hands on experience with social media management for brands
Digital Content Manager - Durban, South Africa - Sandi Crowther Recruitment
