Brand Strategist - Johannesburg, South Africa - Crayon

Crayon

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

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Description

How
you'll role

As a brand strategist you will be involved in advising on as well as formulating strategies to help launch clients' products and services, while also collaborating with clients' advertising, public relations, and product teams.

What you'll do

Research current market trends and predict future trends that might affect a client's product or service
Perform target audience research
Interview clients and their stakeholders
Develop and present brand strategies in line with prescribed strategy framework
Develop key brand messaging from the brand strategy
Research and ideate brand names
Contribute to the brand identity development from the creative teams
Client interactions, face to face, Zoom, written and by telephone
Develop consistent content for internal marketing; podcast, blog and social media platforms
Research to identify competitors and their strengths or weaknesses
Guide juniors and external resources
Proactively identify revenue opportunities
Have a high level of self quality control
Other duties as defined by management

What you'll need

You must be insatiably curious
23 years experience in a brand strategy / marketing role with excellent written, verbal, and presentation skills
Have a bachelor's degree in marketing, communication or branding (unless your skills are beyond comparison, in which case we can talk about it)
Enjoy learning from people who have seen and done a bunch
A team player but equally happy to take a piece of work from brief to presentation on your own if need be
Capable of surviving periods of high pressure without melting down
Have an attitude that is positive and proactive