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    • Marketing Specialist - Johannesburg - Sagan

    Sagan
    Sagan Johannesburg

    3 weeks ago

    Default job background
    Description

    Job Title: Marketing Specialist

    Location: Remote (EST Time zone)

    Salary Range: Up to $2,100 USD

    Job Description

    The Marketing Specialist plays a pivotal role in driving organic growth and enhancing online visibility through strategic marketing efforts.

    This position involves developing marketing strategies, managing content calendars, and collaborating with the content team.

    The ideal candidate should possess strong SEO skills to optimize content for search engines.

    • Create and implement effective marketing strategies that align with business objectives.
    • Collaborate with content teams to create and manage calendars that meet marketing and SEO objectives.
    • Apply SEO best practices to improve organic search rankings and enhance content visibility using tools like Ahrefs, SEMrush, and Google Search Console.
    • Track, analyze, and report on marketing performance metrics using Google Analytics and other tools, providing actionable insights.
    • Optimize content and site elements (e.g., meta tags, headers, images) to improve user experience and SEO performance.
    • Monitor market trends and competitor strategies to inform marketing and SEO initiatives.
    • Work with the Director of Organic Search & Content Marketing and other team members to execute large-scale marketing projects.

    Qualifications

    Experience: 2-3 years in marketing with demonstrated success in SEO and driving organic growth.

    Proficiency in SEO Tools: Familiarity with tools such as Ahrefs, SEMrush, Google Analytics, and Google Search Console.

    Analytical Skills: Ability to analyze data and translate insights into actionable recommendations.

    Content Knowledge: Strong understanding of SEO and content marketing best practices.

    Project Management: Capable of managing marketing campaigns and coordinating with content teams to meet deadlines.

    Nice-to-Haves: Experience working with marketing agencies.

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