Digital Marketing Strategist - Cape Town, South Africa - Lima Bean
1 week ago
Description
The Yard Effect, a division of Lima Bean, is looking for an experienced digital marketing strategist (mid-level) to join the growing team.
The primary purpose of the job will be to set, monitor and optimise digital marketing strategies for our clients' business goals using multiple platforms, channels and tools.
More specifically, you'll get to:
Conceptualise and produce digital marketing campaigns in collaboration with the client and the creative design team.
Working with the paid team to set up and monitor client digital KPI's across multiple channels and manage the budgets.
This includes doing monthly reporting.Analyse web traffic metrics (Google Analytics and relevant tools) and suggest new opportunities to improve performance.
Research industry products and trends to identify new opportunities.
Monitor SEO/SEM, marketing and sales performance metrics improve strategy.
Build strong client relationships with all stakeholders.
Liaise with designers, product owners and content team to optimise user experience and ensure brand consistency.
Establish best practices in digital marketing and stay up-to-date with digital technologies developments
Your role and key responsibilities
Planning, developing, implementing and managing the overall digital marketing strategies for the client base.
Manage all clients' digital marketing channels to measure ROI and KPIs.
Analyse performance using relevant tools (Google Analytics) and suggest ways to improve performance.
Report back to clients on a monthly basis using Google Data Studio and relevant software tools.
Develop and produce digital marketing campaigns with creative team.
Copywriting skills required.
Personal attributes
Strong interpersonal and communication skills.
Strong analytical thinking skills.
Ability to solve challenges through creative problem-solving.
Manage time effectively, ability to multitask and meet deadlines.
Detail-oriented individual who spots opportunities.
Self-starter with the ability to work independently and collaborate with a team.
Comfortable speaking and presenting to clients.
Minimum qualifications and experience
Essential:
Matric
Relevant tertiary qualification in marketing or digital strategy (or proven work experience if not).
Proven work experience (minimum three years) in a similar role.
Demonstrable experience with SEO, CRM, analytics and social advertising platforms.
Experience in implementing social media and Google AdWords campaigns beneficial.
Application
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