Head: Marketing and Communications - Stellenbosch, South Africa - Stellenbosch University

Stellenbosch University
Stellenbosch University
Verified Company
Stellenbosch, South Africa

6 days ago

Thabo Mthembu

Posted by:

Thabo Mthembu

beBee Recruiter
Description
Duties/Pligte

  • Managing the Stellenbosch Business School's Marketing and Communications Division by way of overarching governance, policies, risk, integrated planning, budget and human resource management;
  • Creating a clientcentric culture of excellence and establishing a marketing philosophy aligned with the Stellenbosch Business School's mission, vision, and core values;
  • Planning, implementing and managing marketing strategies to support the Stellenbosch Business School¿s overall strategic objectives;
  • Using data and reports to make evidencebased decisions for future marketing strategies;
  • Developing and tracking metrics for gauging the efficacy of marketing strategies;
  • Determining, driving and tracking KPIs on a regular basis and presenting reports;
  • Developing and driving the annual multichannelled marketing plans based on a thorough understanding of the Stellenbosch Business School¿s priorities and strategic initiatives;
  • Building the Stellenbosch Business School brand, growing student acquisition, and enhancing relationships with stakeholders;
  • Developing and guiding brand positioning, brand consistency, Corporate Identity (CI) and public perception;
  • Building and enhancing the brand reputation and brand awareness;
  • Effectively managing discrepancies between corporate identity and corporate reputation by using an appropriate marketing mix of elements;
  • Managing partnerships and sponsorships;
  • Managing relationships with Stellenbosch Business School related brands (USB-ED);
  • Monitoring and staying abreast of Stellenbosch Business School¿s competitor activity and implementing improvements within Marketing;
  • Identifying opportunities for improving engagement with key internal and external stakeholders;
  • Innovating processes across the Division and streamlining outputs with new technology;
  • Optimising budget and resource allocations;
  • Directing corporate brand engagement programmes and marketing campaigns per academic programme to deliver on growth targets;
  • Conducting and commissioning relevant research on local and international market trends and reporting to the Management Committee and other relevant committees / boards;
  • Serving as a member of the Stellenbosch Business School Management Committee;
  • Leading marketing initiatives / strategic marketing discussions within the Stellenbosch Business School;
  • Being responsible and accountable for the full marketing budget;
  • Leading and managing the marketing team. Duties include coaching, training, delegating, and conducting performance appraisals and the professional development of Marketing;
  • Providing strategic and inspirational leadership and encouraging creativity, innovation, and positive teamwork;
  • Managing the team to achieve set performance goals and effectively contribute to team performance;
  • Researching and implementing best practices for marketing and staying abreast of industry trends in higher education;
  • Negotiating brand and corporate partnerships with third parties.
Job Requirements/Pos Vereistes

  • Postgraduate qualification or equivalent in Marketing, Business Management / Communications, or a related field;
  • At least ten years' marketing experience of which a minimum of five years' should be senior managerial experience of leading a marketing team and managing direct reports;
  • Superb knowledge and experience in leading and managing digital marketing, social media, brand marketing, a marketing studio, and external agencies;
  • The ability to stay abreast of the latest trends and technologies in digital marketing;
  • Extensive knowledge of all aspects of marketing strategy in order to achieve organisational objectives.
  • A strong understanding of market dynamics, students / prospective students, and market requirements;
  • Strong business management and interpersonal skills;
  • Excellent communication skills and the ability to communicate at all levels within an organisation and with external stakeholders;
  • Highly organised, detail orientated and analytical;
  • Confident in presenting analysis, diagnosis, and solutions to senior management;
  • Strong strategic thinking, planning and prioritising skills;
  • A highlevel understanding of HTML, Adobe, Jira (or similar scheduling tool);
  • Good knowledge of design and production across channels;
  • Strong leadership skills, including the ability to lead by example, manage and influence individuals that report to you, give them guidance and allow them to achieve results;
  • Strong communication skills, including the ability to convert complex concepts into simple, wellarticulated communications;
  • Strong problemsolving and analytical skills that translate into a strong understanding of the marketing landscape;
  • Creative, internal drive and motivation to constantly challenge the status quo, look for novel solutions and approaches, and seek to disrupt existing ways of doing things;
  • Curiosity and always being on the lookout for new trends and ideas externally, and
More jobs from Stellenbosch University
See all jobs of Stellenbosch University