Digital Campaigning Specialist I - Johannesburg, South Africa - FirstRand

FirstRand

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

About us, purpose, experience and qualifications

about us:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

purpose:

To execute digital marketing campaigns in line with the overarching marketing and brand strategy across digital channels by enhancing and delivering high touch digital marketing campaign activities and processes
experience and qualifications:

Minimum Qualification

Relevant Degree with specialisation in Digital Marketing
Experience 3 to 5 years experience in a digital campaign environment, of which 1 to 2 years ideally at specialist level

Additional Knowledge

Understanding of S earch engine optimisation (SEO), search engine marketing (SEM), marketing database, social media, and display advertising campaigns
Knowledge in optimising landing pages, user funnels and A/B testing
Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content
Knowledge of website and marketing analytics tools
Understanding of ad serving tools and tracking and tagging requirements
Project management experience is an advantage