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    • Digital Marketing Strategist - Johannesburg - beBee Careers

    beBee Careers
    beBee Careers Johannesburg

    1 month ago

    Default job background

    Job title: Digital Marketing Specialist

    Description
    Job Title: Digital Marketing Specialist

    About the Role

    We are seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will have extensive experience in digital marketing, with a proven track record of driving results through social media, content creation, and design.


    Main Responsibilities

    • Social Media Management: Manage social media platforms to maintain brand consistency and drive audience engagement. Create and schedule posts, monitor comments, and respond to inquiries.
    • Content Creation and Optimization: Develop compelling content for various digital channels, including websites, blogs, press releases, podcasts, and social media. Optimize content for SEO to ensure maximum visibility and engagement.
    • Email Marketing Campaigns: Implement and manage email marketing campaigns, segmenting audiences and tracking performance metrics. Craft compelling email content to drive conversions and nurture leads.
    • Data Analysis and Reporting: Monitor digital traffic using tools like Google Analytics. Optimize paid advertising campaigns based on performance data. Provide regular reports on campaign growth, KPIs, and ROI to stakeholders.
    • Project Management: Oversee end-to-end digital projects, ensuring timely execution and adherence to budgets. Scale campaigns effectively to maximize results.
    • Market Research and Experimentation: Conduct market research to inform campaign strategies. Brainstorm and implement experiments and conversion tests to improve performance.
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