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- Drive new customer acquisition growth by making outbound calls and conducting outreach campaigns to prospective businesses for Potentiam's offshore services using our CRM.
- Qualify opportunities – Qualify all sales opportunities provided via Potentiam's lead generation channels and provide regular feedback on the performance of leads.
- Account management – Work closely with account management in the handover of the client to be managed once the role(s) have started working.
- Target – Responsible for achieving monthly/quarterly new business targets for meetings.
- CRM and pipeline management – Track all calls and communications in Potentiam's CRM as well as manage all sales pipeline tracking and target reporting.
- KPIs – Qualifying on-profile clients and booking meetings as directed by the Founder.
- A minimum of 3 years' experience in a B2B sales role.
- Proven experience within the professional services sales arena securing meetings through effective consultative selling.
- Ability to articulate complex concepts in simple, succinct terms.
- Strong English written ability and excellent business communication skills are essential.
- Experience of operating within an Account Based Marketing framework.
- Experience of working with CRM databases, ideally Hubspot.
- Commercial awareness and ability to deliver profitable proposals that meet internal guidelines.
- Organized and self-aware, consistently following up on leads and planning ahead.
- Target-driven and ability to collaborate effectively in cross-functional teams.
- A good understanding of LinkedIn Sales Navigator.
- Background in technology sales, international exposure, and consulting will be hugely desirable.
- A conceptual understanding of information technology, digital marketing, analytics, or finance is beneficial.
Business Development Representative - Wes-Kaap - Potentiam Ltd

Description
Potentiam is a rapidly growing global offshore provider of highly qualified professional services & technical staff to UK and European companies.
We have offices in Romania, South Africa, and India, where we provide an engaging work environment for our staff to thrive in the international arena, covering a wide range of roles from accounting, marketing, data management, HR, sales/account management, engineering, technology, and operations.
We work with clients in finance, energy, leisure, marketing, business services, and technology industries. We manage our staff's career development and personal development training, along with all infrastructure, HR, & payroll, with our clients directly managing day-to-day staff responsibilities and role training and development.
Business Development Representative Role
You will engage directly with CEOs and C-suite level profiles of European and UK businesses to qualify and convert leads through a structured discovery process and book meetings for yourself and the Relationship Directors, progressing prospects through a structured buyer's journey.
In addition to leads developed from the support of Potentiam's Marketing team, you will also develop an assigned set of target accounts via an Account Based Marketing strategy.
You will work closely with the Relationship Directors to identify and develop new client opportunities and arrange to hand over accounts to the Relationship Director once these have been established.
Duties and Responsibilities
Requirements
This role will suit a target-driven and commercially savvy sales professional with a B2B sales background and a consultative selling approach.
Additional Benefits
Incentive earnings, pension/risk fund benefit, and medical aid allowance.
Location and Hours
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Business Development, Research, and Sales
Industries: Outsourcing and Offshoring Consulting
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