Customer Marketing Lead - Johannesburg, South Africa - FirstRand

FirstRand
FirstRand
Verified Company
Johannesburg, South Africa

1 week ago

Thabo Mthembu

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Thabo Mthembu

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Description
Job Description

To provide strategic partnership to Sub-segment Business Unit EXCO, other relevant Business Unit EXCOs and Segment Marketing EXCO by assessing business needs, offering marketing solutions, advising and directing the input into the development of overall segment marketing plans and leading programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement)

  • Manage expenditure planning and reporting within approved budget parameters.
  • Establish meaningful relationships with internal and external stakeholders to enhance and strengthen the creative excellence capability.
  • Align business and marketing functional strategies and ensure marketing activity performance feedback for business improvement and marketing value chain.
  • Define and lead the integrated marketing communications plans translated from the multiple franchise/segment business/marketing strategies.
  • Plan and design marketing programmes and monitor progress, resolve issues and initiate appropriate corrective action.
  • Consult with business to identify, assess marketing needs and offer innovative solutions.
  • Advise and direct the development of customer marketing strategies and plans in line with the business strategic direction and the marketing value chain for the respective subsegments.
  • Demonstrate leadership behavior through personal involvement, commitment and dedication in support of organizational values.
  • Plan and manage performance, talent, succession and culture across function to improve performance.
  • Provide input into, and implement, corporate governance, compliance, integrity and ethics policies in are of accountability to identify and manage risk exposure.
  • Integrate business information, and compare, analyze and produce reports to identify trends, discrepancies and inconsistencies for decision making purposes.
  • Drive strategic relationships with relevant peers to enable optimization of the business value chain.
  • Draw up a budget aligned to tactical delivery plans, monitor effectiveness and report on variances.
Job Details

Application Closing Date

14/02/24
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