Influencer Manager: Global Fmcg Youth Culture Brand - Johannesburg, South Africa - Viv Gordon Placements

Viv Gordon Placements

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Finger on the pulse of youth and Influencer culture? We have an incredible opportunity in Johannesburg for a mid-weight Influencer Manager at an edgy, global FMCG brand operating in the Youth Marketing space

The Influencer Manager is responsible for localisation of the global strategy as well as the day-to-day operational execution of the plan.

You will work closely with internal stakeholders both locally and globally to ensure efficient workflows and adherence to the global framework.

Responsibilities:

Own and develop strategic direction for Influencer Marketing
Work cross functionally to understand and assess current ways of working with Influencers, consider the most appropriate workflow and strategies and structures to ensure the best outcomes for our business objectives
Define goals and holistic assessment guidelines for working with any kind of Influencers and ensure key stakeholders understand and buy into these approaches to ensure an aligned approach across functions
Collaborate with international stakeholders to encourage learning exchange, share best practices, and provide an understanding of the South African landscape within context of Influencers
Influencer Program execution with Excellence and Careful Selection
Identify and develop relationships with opinion leaders whose organic reach can add value to the business across a variety of key playgrounds, to support us in building brand and product trust
Work cross functionally to determine strategies across the calendar year and opportunities by project and function to help achieve our business objectives, ensure clear objectives identified and ROI goals
Represent the brand in an authentic manner and take the time to understand Influencers' interests, goals and where they want to go while building a genuine connection and relationship
General business operations
Support all areas of the business including brand, sport, culture, etc. to help amplify the existing marketing initiatives that align with their interests
Create and present best practices from within the world of the brand in the Influencer space to inspire and further educate
Maintaining the database and remaining POPI compliant
Budgeting and Reporting ROI
Refine the existing management & reporting tools and monitor approaches for all Influencers and ensure our company wide approach is effective and efficient
Constantly evolve this process and share learnings and coaching with other team members, actively report and present learnings and successes to different business stakeholders, focusing on product trust and ROI of our investments
Responsible for accurate budget management & commercial business case development; leading onboarding and training around Influencers Marketing across the organisation as well as be a role model to wider marketing team members.

Requirements:

Industry relevant qualification
5 years of experience in the Influencer Marketing and Social Media Content space
Strong planning and project management competencies
Excellent reporting and negotiation skills
Previous experience working with SA based Influencers on a resonating brand
Passionate about the Social Influencer space and experienced in working with/managing talent
An understand of social trends and platforms as well as consumer habits
Hands on
Creative and able to ideate campaigns
Basic knowledge of the platform creator platforms
TikTok, Instagram, YouTube
Ability to multitask and work in a fastpaced environment
Strong interpersonal and communication skills that facilitate crossfunctional collaborations
Creative mind paired with an entrepreneurial 'cando' attitude focusing on solutions
Lives and represents the brand traits.

City:
Johannesburg

Country:
South Africa

Level of Expertise:
Mid

Remuneration:
Negotiable

Reference Number:
#Tam759

Tamara Wolpert:

GM & Consultant