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    • Sales/Marketing Coordinator - Sandton - InterSystems Corporation

    InterSystems Corporation
    InterSystems Corporation Sandton

    1 month ago

    Default job background
    Technology / Internet
    Description

    Job Summary:

    We are seeking a creative and results-driven Marketing and Sales Associate to join our team. The ideal candidate will be responsible for developing and executing marketing strategies, managing events and campaigns, and analyzing performance metrics to enhance brand visibility and drive sales growth.

    The successful candidate will provide support to the Sales Team to meet their objectives, which includes taking initiative in managing schedules, providing full support to the sales activities and different lines of business, tracking revenue and generating sales reports, as well as providing high levels of customer service and prioritizing customer requests.

    Main Responsibilities:

    • Develop Marketing Strategies:
      • Create comprehensive marketing plans to achieve business objectives.
      • Conduct market research to identify target audiences, market trends, and competition.
    • Campaign Management:
      • Plan, execute, and monitor marketing campaigns across various channels (digital, social media, email, etc.).
      • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives.
    • Communication Strategy Development:
      • Develop communication plans aligned with marketing goals.
      • Identify target audiences and tailor messages to effectively reach them.
    • Content Creation:
      • Review and edit content, including press releases, articles, newsletters, speeches, and social media posts.
      • Ensure all content adheres to brand guidelines and maintains a consistent tone and voice.
      • Develop marketing materials such as brochures, flyers, presentations, and advertisements.
    • Social Media Management:
      • Manage and grow the company's social media presence by creating engaging content and interacting with followers.
      • Monitor social media trends and analytics to optimize performance.
    • Performance Analysis:
      • Track and analyze marketing campaign performance using tools such as Google Analytics and other reporting software.
      • Provide regular reports and recommendations based on data analysis.
    • Sales Collaboration:
      • Work closely with the sales team to ensure marketing efforts align with sales strategies and goals.
      • Use CRM software and other internal systems to implement marketing programs.
    • Events:
      • Support the delivery of high-quality events to help raise company and product awareness amongst targeted audiences.
      • Coordinate and execute participation in online and physical events, including tradeshows, seminars, webinars, and dinners.
      • Liaise with external vendors and internal stakeholders during the event planning process.
      • Manage annual events calendar and event data imports to CRM/marketing automation tool.
      • Support the coordination of event promotion and communications with the wider marketing team.

      Key Skills:

      • Digital marketing tools and platforms.
      • CRM software.
      • Excellent written and verbal communication skills.
      • Strong interpersonal skills.
      • Able to work independently and collaboratively in a fast-paced environment.
      • Creative thinker with strong problem-solving skills.
      • High level of discretion, confidentiality, and professionalism.
      • Proficient in MS Office products.
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