Marketing and Campaigns Manager - Sandton, South Africa - Discovery Ltd.

Discovery Ltd.

Verified Company

Sandton, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Business Unit:
Marketing
Function:Marketing Management
Date:19 Apr 2023- Discovery - Marketing
Marketing and Campaigns Manager - Health
ABOUT DISCOVERY

Discovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our corepurpose, and whose own values align with those of Discovery. Our fastpaced and dynamic environment enables smart, selfdriven people to be their best. As global thought leaders,Discovery is passionate about innovating to not only achieve financial success, but to ignite positive and meaningful change within our society.
KEY PURPOSE
To create brand and communication solutions that enable business to meet their objectives by:
Driving and defining the implementation of brand and communication strategy and solutions. Interfacing with business stakeholders to define and co-ordinate brand orcommunication strategy.

Areas of responsibility may include but not limited to

Unpack complex business needs and to provide creative solutions considering all stakeholders, which are consistent across all brands/ businesses and communities, and whichmeet best practice principles
To ensure that solutions are in line with Discovery marketing model
Build and maintain relationships with key business stakeholders, both at a strategic and operational level

Campaign delivery and management

Directly manage and contribute to the creation and delivery of highquality communication campaigns.
Works within the Health team and Business owners to develop full lifecycle programs that are relevant and appealing to target audiences.
Ensure each campaign has clear metrics that are aligned to business objectives.
Define, change and implement campaign processes

Campaign analytics

Carry out postcampaign analysis to report KPIs and distribute learnings
Routinely analyse data and troubleshoot to understand issues and identify solutions
Develops and analyses key marketing metrics to ensure campaigns are meeting goals.
Prepare and disseminate regular summary reporting for senior management
Proactive approach.
Bringing ideas to business
Doing feasibility studies and defining new ways of doing things
Measure impact and drive corrective action
Ensure effective implementation of plans
Manage conflict

Reactive approach.

Responding to business needs

COMPETENCIES

Knowledge

Different Discovery audiences
Various media channels, including electronic
Discovery's products and business processes
Key individuals in Discovery and who to go to for what
Print and production processes (including time lines and costing)

Skill

Convert technical information to audience appropriate communication
Influence and persuade people to get things done
Negotiate
Present and sell your ideas
Question processes, strategy and outputs
Multitask on multiple projects Leadership skills: Guide, develop and motivate others
Make decisions
Solve complex problems
Build trusted partnerships
Manage conflict
Manage trade offs
Instill confidence in others
Communicate well in English both in writing and verbally
Campaign management
Experience on Everlytic or SAP Hybris preferred
HTML experience would be an advantage
Ability to troubleshoot coding problems
Ability to define new audience types
Good understanding of database concepts and segmentation
Expertise in Ms Office (Excel, Powerpoint, Word).

Attributes

Empathetic
Diplomatic
People and relationship focused
Sociable
Team player
Seen as a trusted advisor by clients
Resilient
Able to work calmly under pressure and provide answers and direction to others
Flexible and adaptable
Tenacious and persistent
Dynamic and energetic
Driven
Confident
Passionate
Have initiative

- being a self-starter

Naturally inclined to work hard
Action oriented (doer)
Solution oriented
Detail oriented
Ability to think outside the box

EDUCATION AND EXPERIENCE

Qualifications

Minimum 3year undergraduate
Post graduate qualification in marketing is preferable
Relevant industry qualification
Minimum of 5 years' experience in Marketing or Communication
Relevant industry experience, experience in Corporate Wellness, Employer or Business to Business healthcare marketing is preferable
Experience on Everlytic or SAP Hybris preferred
HTML experience would be an advantage

EMPLOYMENT EQUITY

The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.