Senior SEO Specialist - Home Based

Position Overview · We are seeking a results-driven SEO Specialist who can develop and execute a comprehensive SEO strategy, manage both on-page and off-page SEO, and continuously optimize our website for long-term growth. · The ideal candidate understands B2B SEO, has experience ...

Job description

Position Overview

We are seeking a results-driven SEO Specialist who can develop and execute a comprehensive SEO strategy, manage both on-page and off-page SEO, and continuously optimize our website for long-term growth.

The ideal candidate understands B2B SEO, has experience ranking service-based websites, and knows how to translate traffic into conversions.

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Key Responsibilities

SEO Strategy & Planning

• Develop and execute a long-term SEO roadmap aligned with company revenue goals
• Perform competitor analysis within the BPO / outsourcing space
• Identify high-intent keywords and create ranking strategies for service and industry pages
• Build topical authority through structured content clusters

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Technical SEO

• Conduct regular technical audits (crawl errors, indexing, Core Web Vitals)
• Optimize site architecture, internal linking, and URL structure
• Implement schema markup (Organization, Service, FAQ, Article)
• Manage XML sitemaps, , canonical tags, redirects
• Monitor and optimize page speed performance

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On-Page SEO

• Optimize service pages, landing pages, and blog posts
• Improve title tags, meta descriptions, header structure
• Implement internal linking strategies
• Optimize images, alt tags, and structured content
• Improve conversion elements on key pages

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Content Strategy & Optimization

• Create content briefs based on keyword research
• Work with writers (or write content if needed)
• Optimize existing content for better rankings
• Develop pillar pages and supporting cluster articles
• Ensure content aligns with search intent and buyer journey

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Off-Page SEO & Authority Building

• Develop and execute white-hat link-building strategies
• Conduct outreach for guest posts and digital PR
• Identify partnership and backlink opportunities
• Monitor backlink profile and disavow harmful links
• Build authority in the outsourcing and CX industry

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Analytics & Reporting

• Set up and manage Google Analytics (GA4) & Search Console
• Track keyword rankings and traffic performance
• Monitor organic conversions and lead attribution
• Prepare monthly performance reports with insights and recommendations
• Identify content and pages for ongoing optimization

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Required Skills & Qualifications

• 3+ years proven experience in SEO (B2B or service industry preferred)
• Strong understanding of both technical and content SEO
• Experience ranking competitive keywords
• Hands-on experience with tools such as:
• Google Analytics (GA4)
• Google Search Console
• Ahrefs / SEMrush
• Screaming Frog
• Keyword research tools
• Knowledge of HTML basics and on-page optimization
• Experience in link-building outreach
• Strong analytical mindset and data-driven decision making
• Excellent English communication skills

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Preferred Qualifications

• Experience working with BPO, outsourcing, SaaS, or service-based businesses
• Experience optimizing high-ticket B2B websites
• Understanding of CRO (conversion rate optimization)
• Familiarity with CMS platforms (WordPress or similar)
• Basic understanding of AI-assisted SEO workflows
• Experience managing or collaborating with content writers

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KPIs for This Role

• Growth in organic traffic
• Improvement in keyword rankings (high-intent terms)
• Increase in qualified inbound leads
• Improvement in conversion rates on service pages
• Growth in high-quality backlinks

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What Success Looks Like

Within 6 months, we expect:

• Measurable growth in organic traffic
• Service pages ranking for competitive keywords
• Strong content cluster structure in place
• Consistent inbound lead generation from SEO

Job Type: Full-time

Pay: R12 831,91 - R24 059,83 per month

Experience:

• SEO tools: 3 years (Required)
• BPO: 3 years (Required)

Language:

• English (Required)

Work Location: Remote