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  • Head Of Performance Marketing - Gauteng - Momentum Group Limited

    Momentum Group Limited
    Momentum Group Limited Gauteng

    1 week ago

    Default job background
    Description

    Head of Performance Marketing Role

    We are seeking a seasoned Head of Performance Strategy to lead our performance marketing initiatives and drive growth through the direct channel.

    This role involves setting strategic direction, operational planning, and measuring the impact of all digital performance marketing efforts at Momentum Insure.

    • Main Responsibilities:
    • Setting strategic direction for performance marketing initiatives
    • Operational planning and management of digital performance marketing efforts
    • Measuring the impact and effectiveness of performance marketing strategies

    Requirements

    Experience and Qualifications

    • Post-graduate degree or Honors in Business Management, Marketing, or Behavioral Sciences
    • 12+ years of brand and marketing experience within the financial services sector

    Duties & Responsibilities

    Key Impact Areas

    • Strategic Leadership: Develop and oversee performance marketing strategies aligned with company goals.
    • Business Performance: Drive growth, identify expansion opportunities, and optimize digital investments.
    • Performance Excellence: Define KPIs, monitor metrics, and leverage attribution frameworks for continuous improvement.

    Required Competencies

    • Accountability, client focus, results orientation
    • Flexibility, attention to detail, proactivity
    • Service delivery, stakeholder management

    Success Metrics

    • Lead generation, cost-per-acquisition, media efficiency, revenue contribution
    • Team growth, capability development, retention
    • Conversion rates, campaign lift, pipeline influence
    • Operational hygiene, campaign launches, budget management, platform compliance
    • Knowledge retention through SOPs and documentation

    Skills Required

    • Operational excellence
    • Subject matter expertise
    • Relationship building and influence
    • Commercial acumen
    • Innovation and strategic thinking
    • Leadership and personal mastery

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