Senior Public Relations Account Manager - Sandton, South Africa - Coral Communications

Description

Responsible for designing and implementing public relations strategies that cultivate our relationships with media, engage our target audience to unlock new business, boost our client's brand awareness, and coordinate with public relations teams to maximize brand consistency in all public relations and marketing efforts, online and offline.

• Set objectives for the PR team and monitor team members' performance
• Maximize brand presence on various channels (e.g. web, TV and social media)
• Arrange interviews and press releases to promote our company and its products/services
• Ensure brand consistency in all of your department's efforts
• Organize PR events to increase awareness of our company
• Assign tasks and projects to the PR team
• Manage sensitive issues to maintain company's good reputation
• Managing a portfolio of client and project accounts
• Providing strategic counsel to clients to aid their public relations and wider marketing campaigns
• Providing commentators and product or company information to the media (newspapers, magazines, radio, television and online news sites)
• Building relationships with existing and new clients, the company's stakeholders, and influential professionals.
• Building relationships with key media contacts and influencers
• Liaising with clients regarding press campaigns, creative projects and public relations solutions
• Dealing with the media, speaking to journalists and other members of the press
• Providing innovative and creative ideas to clients
• Briefing clients and updating them on press campaigns
• Analysing PR coverage and providing written reports
• Communicating effectively with a range of stakeholders
• Identifying and engaging prospective new clients
• Adhoc tasks as required by the needs of your portfolio of clients, and the business.

• Promoting our company's products and services to unlock new business opportunities for your department
• Building and maintaining relationships with the company's stakeholders
• Daily point of contact with key media contacts
• Developing industry, sector and productfocused PR campaigns
• Managing the needs of clients and their accounts
• Contributing to daily meetings, and liaising and updating clients on public relations and communications activities
• Keeping abreast of current public relations trends and tools
• Building client relationships and maintaining a network of media contacts including journalists and industry people
• Spearheading both traditional public relations and social media projects
• Developing news angles, stories and pitches to further the client's profile, products and services.
• Fulfilling the client's key performance indicators and growing the accounts
• Collaborating with our business development team in pitching for new business and developing public relations strategies and proposals
• Managing a high level of client interaction
• Managing and mentoring junior members of staff
• Ensuring all targets and deliverables set for the department are met timeously

• A matured indivual who is over 28 years old.
• Must have Agency experience.