Events Activations Coordinator - Cape Town, South Africa - Optential Consulting

Optential Consulting
Optential Consulting
Verified Company
Cape Town, South Africa

4 weeks ago

Thabo Mthembu

Posted by:

Thabo Mthembu

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Description

Signal Hill Products is looking for an Events Activations Coordinator

Position/Title:
Events Activations Coordinator

Reports To:
Elizanne Rauch

Function:
Marketing

Area:
South Africa

Overall Responsibility:


Identify, liaise, plan, attend and oversee execution of small to medium-sized marketing events and activations. Ensure the brand and branding is represented in the right manner, events and activations are set-up and executed on time

Focus Area 1- Event and activation opportunities unlocking

  • Keep abreast of all brand relevant event and activation opportunities and present to the marketing team for consideration and exploration
  • Connect with relevant industry players to identify opportunities
  • Liaise with and conceptualise where relevant event and activation opportunities through microinfluencers

Focus Area 2- Event & Activation stakeholders liaising

  • Liaise with all internal and external stakeholders to ensure the event requirements are agreed to and are feasible and approved prior to commitment
  • Identify and manage what resources are required and if internal and/or external suppliers are required
  • Communicate and confirm all event and activation executional plans to all stakeholders leading up to the event
  • Liaise with Social Media content manager to optimise event and activation marketing, preduring and post event
  • Responsible for the Event & activation calendar and weekly updates and sharing internally

Focus Area 3- Brand objective adherence and representation

  • Identify and ensure alignment between events and activations and brand event and activation objectives and present fit to secure approval
  • Plan and manage brand collateral where required to adequately represent the brand
  • Target events with the right audience profile that meets the brand target audience
  • Capture images at agreed events and activations, to contribute to content plan and remarket across social media channels

Focus Area 4- Stock, Event Equipment and Cost Management

  • Place orders for events and activations as agreed
  • Followup on approvals and delivery of stock where required to ensure on time shipment and delivery
  • Book and secure budget approval for all event related equipment and stock
  • Manage stock and event equipment maintenance, return and recon post event
  • Manage microinfluencer stock allocations and deliveries, based on approved schedule and budget

Focus Area 5- Social content contributor and micro-influencer programme assistance

  • Responsible for Striped Horse monthly content calendar and briefing content creation
  • Contribute to all Striped Horse social media captions to ensure brand alignment
  • Responsible for Striped Horse Twitter account posting when required
  • Identification, participation in recruitment, briefing and liaising with microinfluencers

Requirements of the Role Qualification:


  • Degree or Diploma in marketing, event, public relations, advertising or similar fields
  • Years Experience: minimum of 1 year experience in events, brand activations, brand ambassador or related industry experience
  • Experience in multievent & activation calendar coordination
  • Creative eye and conceptualisation and copywriting ability
  • Experience in planning and coordinating multiple stakeholders
  • Experience in budget management
  • Experience in brand management or agency experience will be added benefit

Preferred Skills:


  • Great communications skills
  • Interpersonal and social skills
  • Multitasking and timemanagement skills, with the ability to prioritize tasks
  • Organized and detailoriented
  • Problemsolving skills
  • People management skills

NB:

Specific duties/responsibilities will vary from time to time: the above list is intended to indicate the general nature of the post and is not exhaustive.

The post holder will be expected to be flexible in supporting the business by undertaking any other responsibilities which are aligned with this job level.



Salary:
From R3.00 per month


Ability to commute/relocate:

  • Cape Town,

Western Cape:
Reliably commute or planning to relocate before starting work (preferred)


Education:


  • Diploma (preferred)

Experience:

- events, brand activations, brand ambassador: 1 year (preferred)
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