Product Marketing Specialist - Cape Town, South Africa - Boardroom Appointments

Description

What to expect

As a Product Marketing Specialist, you will be responsible for developing and executing marketing strategies to promote our products within the web hosting industry. You will work closely with cross-functional teams to drive product awareness, customer acquisition, and revenue growth.

Responsibilities

• Conduct in-depth market research to identify trends, competitors, and customer needs within the web hosting industry.
• Analyse data to make informed product and marketing decisions.
• Define and refine the positioning and messaging for our products, highlighting their unique features, benefits, and value proposition.
• Develop and implement comprehensive go-to-market plans for new product launches and updates, including pricing strategies, target audience identification, and marketing channels.
• Collaborate with the content team to create compelling marketing collateral, including web content, guides, blog posts, case studies, and more.
• Collaborate with the marketing team to execute marketing campaigns that effectively reach and engage the target audience.
• Monitor and analyse the performance of marketing campaigns, product adoption, and customer feedback. Use data-driven insights to optimise strategies.
• Develop strategies to nurture and retain existing customers, focusing on upselling, cross-selling, and customer satisfaction.
• Continuously assess and report on the competitive landscape, providing insights for adapting pricing and staying ahead in the market.
• Interaction and relationship building with suppliers

Our ideal candidate has

• Bachelors degree in marketing, business, or a related field.
• 3 - 5 years of proven experience in product marketing within the tech industry.
• Familiarity with the web hosting industry is a plus.
• Strong analytical and data-driven decision-making skills.
• Proficiency in marketing tools and analytics platforms.
• Creative thinking and problem-solving abilities.
• Ability to work in a collaborative, cross-functional environment.