Digital Marketing Specialist - Johannesburg - Centrax Digital

    Centrax Digital
    Centrax Digital Johannesburg

    4 days ago

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    Description

    Job Description:

    The Digital Marketing Specialist plays a pivotal role in driving our company's online presence and growth. This individual will be responsible for developing, implementing, and managing digital marketing campaigns across various channels to meet both internal needs and client expectations.

    Key Responsibilities:

    1. Digital Marketing Campaigns: Develop, implement, and manage comprehensive digital marketing strategies, encompassing social media, email, paid advertising, and content creation.
    2. Clients and Stakeholders: Collaborate with clients to understand their unique marketing requirements and deliver bespoke solutions, ensuring timely updates and clear communication throughout the project lifecycle.
    3. Campaign Performance: Continuously monitor and analyze campaign metrics, providing actionable insights for optimization and improvement.
    4. Content Management: Oversee the creation, publishing, and maintenance of high-quality digital content, including blog posts, graphics, videos, and other relevant assets.
    5. SEO and Conversion Optimization: Ensure websites and landing pages are optimized for search engines and conversion, driving increased traffic and engagement.
    6. Social Media Presence: Foster and maintain strong social media profiles for clients and internal projects, staying up-to-date with industry trends and best practices.
    7. Market Research and Trends: Conduct thorough market research and stay informed about the latest digital marketing tools and technologies, applying this knowledge to drive innovation and growth.
    8. Reporting and Updates: Provide regular, data-driven reports on key performance indicators and share strategic insights with stakeholders to inform business decisions.

    Requirements:

    1. Experience: Proven track record as a Digital Marketing Specialist or similar role, demonstrating expertise in developing and executing successful digital marketing campaigns.
    2. Digital Marketing Tools: In-depth knowledge of digital marketing platforms and tools, including Google Ads, Facebook Business Manager, Google Analytics, and LinkedIn.
    3. Marketing Skills: Strong proficiency in SEO, PPC, and social media marketing, with experience in creating and managing engaging content.
    4. Content Creation and Management: Familiarity with content creation and management systems, including blogging, graphic design, and video production.
    5. Communication and Collaboration: Excellent written and verbal communication skills, with the ability to work independently and collaboratively as part of a fast-paced team.
    6. Client Management and Results Orientation: Demonstrated ability to manage multiple projects, prioritize tasks, and achieve results in a dynamic environment.
    7. Certifications (Optional): Relevant certifications, such as Google Ads, HubSpot, or equivalent, may be beneficial but are not mandatory.


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