CRM Data Analyst - Cape Town
Only for registered members Cape Town, South Africa
1 month ago
* This salary range is an estimation made by beBee
Job summary
We are looking for a CRM Analyst to work within the VML Data team. The Analyst will analyse data to deliver value through understanding our clients' customers and the performance of marketing activities.Responsibilities
- Design, manage, and deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer
- Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour
- Deliver customer projects (segmentation, modelling), using statistical techniques to develop a deep understanding of customers
- Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working
- Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy
- Manage and resolve data issues involving quality and consistency of data
- Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data
- Present to clients and attend client meetings
Skills & Experience
- 2+ years working in a marketing environment as an analyst
- Proficiency in SQL is mandatory
- Experience with data visualization tools such as Power BI or Tableau is mandatory
- Python experience is very useful; willingness to learn if not already experienced
- Familiarity with Salesforce is very useful but not essential
- High level Microsoft Word, Excel and PPT skills
- Attention to detail and a commitment to accuracy
- Well-developed numeracy skills
- Able to translate business needs and requirements to analytical methods and outputs
- Good written and verbal communication skills
- High-level analytical skills for performance analysis
- Experience with reporting dashboard design and automation
- Knowledge of advanced data analysis techniques
- Experience with segmentation and modelling techniques (nice-to-have)
Job description
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