- Create and execute customer campaigns on the marketing automation platform to drive customer retention, loyalty, and lifetime value.
- Set up journeys and workflows for lead nurturing, welcome and onboarding sequences, re-engagement, upsell and cross-sell, and improve retention through retention workflows.
- Manage multiple customer engagement journeys and marketing campaigns across all channels on the Marketing Automation Platform.
- Collaborate with stakeholders for strategic planning, development, and timely execution of integrated top-to-bottom marketing campaigns to build brand awareness, drive acquisition, retention, and customer lifetime value.
- Partner with internal teams, including Customer Relationship Marketing, Direct Marketing, Digital Marketing, Data Science, Analytics, and Business Intelligence for campaign continuity.
- Ensure consistency across campaigns in strategy, creative assets, design, messaging.
- Run A/B tests on campaigns and landing pages to optimize performance.
- Track campaign results, report metrics, and tweak workflows accordingly.
- Ensure compliance while executing email marketing campaigns and data.
- Provide analysis to monitor performance of digital marketing campaigns.
- Offer technical guidance on how to plan, organize, prioritize, and oversee activities to efficiently meet business objectives.
- Bachelor's Degree or equivalent in Marketing Management or Customer Relationship Management.
- Diploma or equivalent in Marketing Automation strategy and implementation.
- A minimum of three to five years' hands-on marketing automation campaign management experience.
- Previous experience working with any marketing automation platform, such as SAS 360, Adobe, or Salesforce, with specialist credential required.
- Digital design experience and/or understanding of HTML coding.
- Experience working in SAS CI 360 marketing automation, or any other marketing automation system, including Hubspot, Klaviyo, etc.
- Ability to see the big picture and manage multiple campaigns simultaneously with exceptional attention to detail from ideation to execution.
- Experience managing internal and external client/vendor relationships.
- Flexibility between working autonomously and as a team member.
- Excellent written, verbal, and time management skills.
- Master of MS Office Suite and Google Suite and any Marketing Automation tool and/or Email Service Platform.
- Strong analytical skills and business acumen.
- Experience working with data, especially in a customer data role.
- Proven expertise in digital marketing practices.
- Good planning, decision-making, and problem-solving abilities.
- Proactive, strong, quick, and detail-oriented execution skills.
- Highly energetic, confident, optimistic, and creative.
- Maintenance of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
- Ability to remain calm during stressful situations.
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CVM & Marketing Automation Specialist - Randburg - Humankind Group
3 days ago

Description
Job Title: Marketing Automation Specialist
The Marketing Automation Specialist plays a crucial role in the organization's success by executing the Customer Marketing Strategy and achieving set objectives, targets, and goals. This involves maximizing customer value through engagement, including Customer Relationship Marketing journey communication, marketing tactical campaigns, upsell and cross-sell campaigns across all channels to create customer loyalty and advocacy, increase retentions, share of wallet, and longer survival rate for higher Lifetime Value (LTV).
Duties & Responsibilities
Key job responsibilities:
Qualifications:
Essential Requirements:
Skills and Competencies:
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Marketing Automation Specialist Dainfern
Humankind Group- Randburg
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Marketing Automation Specialist
LexisNexis- Johannesburg
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Marketing Automation Specialist
RELX- Johannesburg
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Marketing Automation Specialist
LexisNexis- Johannesburg
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Test Automation Specialist
Open Source (Pty) Ltd- Menlyn
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Application Engineer Randburg
SA Power Services (Pty) Ltd- Randburg
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ERP Functional Support Specialist
Mintek Pty Ltd.- Randburg
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ERP Functional Support Specialist
Mintek Pty Ltd.- Randburg
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SharePoint Specialist
Mintek Pty Ltd.- Randburg
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Specialist Software Asset Management
Boardroom Appointments- Randburg
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Application Development Manager
Muse Consultancy Services- Randburg
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Specialist Platform Engineer
Absa Bank- Randburg
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ERP Platform Specialist SAP GRC and Access
Sasol- Sandton
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Data Analyst Sandton
BA Personnel- Sandton
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Business Solutions Analyst R600
Right People Right Job (Pty) Ltd- Sandton
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Specialist Product Engineer
Boardroom Appointments- Sandton
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Senior Systems Engineer
Altron- Sandton
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Specialist Linux Support Engineer
Absa- Sandton
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Lead Salesforce Developer
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Junior Business Intelligence Analyst
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