Content Lead - Umhlanga, South Africa - BET Software

BET Software

Verified Company

Umhlanga, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

We Want You:

Are you ready to lead the charge in crafting compelling narratives and shaping brand identities? We're seeking a dynamic
Content Lead to spearhead our creative endeavors at BET Software Durban.

As the driving force behind our multimedia content, you'll forge a captivating online presence, devise ingenious content strategies, and nurture a thriving digital community.

Collaborating closely with our design and marketing teams, you'll ensure seamless integration across all platforms.

You Bring:

Bachelor's degree in literature, journalism, marketing, communications, or similar.
A minimum of 5 years of experience in content creation, marketing, communications, or similar.
A minimum of 6 years' experience in a managerial role.
Digital content production experience is a prerequisite, including proficiency in photography, motion graphics, or videography.
Proficiency in editing is essential for the role.
Copywriting skills would be beneficial.
Experience in developing digital marketing content plans and strategies is also required.
Hands on experience with MS Office and WordPress.
Basic technical knowledge of HTML and web publishing.
Good knowledge of various content platforms such as social media, blogs, and print media.
Good organisational and timemanagement and attention to detail skills.
Exposure to managing projects from inception to execution.
Good knowledge of content and layout design tools such as Adobe InCopy, InDesign, SEO, SMO, PPC.
Excellent written and verbal communication skills.
The ability to keep abreast of content and consumer trends and advancements in technology.
Strong aesthetic skills with the ability to combine various colours, fonts and layouts.
Attention to visual details.
Ability to meet deadlines and collaborate with a team.

What You'll Do**:

Writing, editing and proofreading content. This should be done before publishing SEO content pieces.
Writing clear marketing copy to promote our products/services and for events and publications.
Proposing content concepts in an engaging way for projects and implementing them seamlessly once approved.
Leading a team of writers and overseeing content creation for the company website.
Liaise with content writers to ensure brand consistency.
Conceives and executes advertising and content consistent with agreed brand strategy.
Provide editorial, creative and technical support to team members.
Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
Formulating a crossplatform content strategy.
Interpreting creative direction and technical information and turning them into persuasive and compelling content.
Brainstorm with team members to develop new ideas.
Build a following on social media.
Develop content strategy aligned with shortterm and longterm marketing targets and to effectively reach the desired target audience.
Collaborate with marketing and design teams to plan and develop site content, style and layout.
Ensure compliance with law (e.g. copyright and data protection).
Stay uptodate with developments and generate new ideas to draw audience's attention. Researching content and consumer trends to ensure that content is relevant and appealing.
Track web analytics to ascertain content engagement levels.
Managing content calendars and ensuring that the content remains consistent across all platforms.
Tracking consumer and content analytics and generating reports and presentations.
Identify customers' needs and gaps in our content and recommend new topics.
Keeping uptodate with content trends, consumer preferences, and advancements in technology.

Manage Content including Creation and Distribution:

Accountable for the overall distribution of content through various channels, including media, website, social media and various internal communication channels.
Resource and manage communication content, guidance and review for all collateral and messaging for a mix of internal and external audiences.
Manage and ensure quality is retained on platforms for BET content.
Support fundraising /sales focus.
Support the stakeholders to implement marketing strategy for BET and for fundraising by managing creation and flow of content.
Align communications strategy with engagement objectives.

Team Management

Lead, motivate, and support a growing team within a timesensitive and demanding environment, including career development plans and problem resolution.
Recruitment and setup of Teams to support business needs and growth.
Review of performance and implementation of performance appraisals.
Conduct training needs analysis to highlight training gaps and strategies to rectify these.
Ensure that clear goals are communicated to the team by delegating tasks and setting reasonable deadlines.
Oversee the daytoday operation of the team.

Living the Spirit: