Social Media Coordinator - Johannesburg, South Africa - IG Group

IG Group
IG Group
Verified Company
Johannesburg, South Africa

1 week ago

Thabo Mthembu

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Thabo Mthembu

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Description
Job Title

Social Media Coordinator


Job Description:

Job description

Calling all those who are passionate about social media

Role purpose


The job of Social Media Coordinator is to support the retail marketing teams in Switzerland (IG Bank) and UAE (IG) and B2B marketing team (IG Prime) based in London in implementing and developing the brand presence on relevant social media channels to grow awareness and consideration Building and executing social media strategy.

The role reports to the Marketing operations Team Lead, based in Johannesburg.

What you'll do

Planning

  • Develop a yearly calendar for social media presence of our 3 markets in collaboration with local teams and external agencies to make sure local marketing activities are supported in an efficient manner
  • Propose differentiated approach for both B2C and B2B audiences and for each channel (Twitter, Instagram, YouTube, Facebook, LinkedIn)
Content

  • Develop effective copy and assets for post such as:
o static images

o animated infographics

o short videos

o polls, stories

  • Optimise the pages based on best practice and internal brand guidelines
  • Edit or repurpose video developed centrally or locally (education, markets news)
  • Collaborate with local analyst and external agencies for some specific project to support content developments
  • Leverage existing content developed centrally to make it relevant to local audiences especially on YouTube
  • Make sure that the assets are in line with the channel's specs and compliance requirements
  • React to market movements or key news to maximise engagement
Implementation

  • Plan and execute the posts, stories, reels in our social media management platform under Sprout Social
  • Moderate comments and manage answers on different channels (in coordination with local markets for nonEnglish languages) in line with our internal guidelines
Performance and optimisation

  • Implement KPIs and metrics followup to measure performance
  • Develop bestinclass approach and suggest optimisation of social media content
  • Continuously improve our social presence and translate recommendations into actions
Who we are


We've been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrow's opportunities.


Today, we're a global fintech company incorporating the IG, tastylive, Brightpool, IG Prime, Spectrum, and DailyFX brands, with a presence in 20 countries across five continents and over active clients worldwide.

But we know our success is only possible because of our people, who we encourage and empower to be brave, determined, and inventive.


Join us if you'd like to work in an inclusive, collaborative team that will recognise your talent and allow it to shine.

Who you are

You're upbeat and enthusiastic, and you have an open mind and a curious, can-do attitude.

You, like us, understand the importance of collaboration and are driven to be the best in what you do. You embody our three core values - to champion the client, learn fast together and raise the bar.


You want to be part of a proudly carbon-neutral company that will prioritise your wellbeing and that of the world around you, helping to create a brighter future for all.

A company that embraces diversity and welcomes everyone with respect, regardless of race, age, sexual orientation, gender, identification, faith or culture.

If you're inspired by our way of working and can bring something new to our team of topnotch people, then you'll find a home here.


Essential:

  • Digital enthusiast, passionate about social media
  • Degree in relevant fields: digital marketing and social media management
  • 2 to 5 yearexperience in social media, preferably for services
  • Demonstrable social networking experience and social analytics tools knowledge
  • Strong expertise in managing social media, ideally through Sprout Social
  • Background in image and video editing (Adobe Suite, Camtasia, Smartly)
  • Experience in working with remote teams
  • Good interpersonal and communication skills, able to work with different teams and external partners
  • Organised, able to handle deadlines, multitasking, problem solving
  • Delivering high quality execution standards
  • Comfortable to work in a fastpaced environment
  • Autonomous and proactive
  • Team player and flexible, handson,
  • Excellent command of English

Desirable:

  • Experience in the financial markets industry
  • Good understanding of marketing principles and mechanism
  • Additional languages: French, German, Arabic
  • Flexibility in working hours (to covers Swiss and UAE time zones)
  • A good understanding of the marketing technology ecosystem
  • International exposure
Where you'll work

As part of our hybrid working environment, you'll split your time between home and the office.

In this way, you'll be able to enjoy a better work-life balance and always bring your best self to your role.

At the offi
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