Brand Strategist and Marketing Expert - Johannesburg - Kontak Recruitment

    Kontak Recruitment
    Kontak Recruitment Johannesburg

    1 month ago

    kontak recruitment background

    Job title: Marketing and Brand Strategist (JB5123)

    Description
    Job Overview:

    Kontak Recruitment is seeking a talented Brand Strategist and Marketing Expert to join our team. As a premium salon brand, we are looking for a marketing and branding specialist to help us establish a strong brand recognition and digital presence.

    This role is ideal for someone who thrives in an independent, self-driven environment. You will be responsible for building brand recognition, managing social media, and executing digital marketing campaigns that position our client as a luxury salon brand. You will also collaborate with marketing teams, engage with influencers, and manage in-salon promotions and events.

    Key Responsibilities:

    - Develop and execute high-impact marketing strategies to strengthen brand recognition.
    - Create and implement monthly marketing themes
    - Ensure consistent, premium brand messaging across all platforms.
    - Develop PR strategies and position the brand in beauty publications, blogs, and media.
    - Manage and grow the social media presence (Instagram, Facebook, TikTok, LinkedIn, YouTube).
    - Oversee content creation, graphics, and short-form videos
    - Engage with followers, manage online reputation, and leverage user-generated content.
    - Collaborate with influencers, beauty bloggers, and PR agencies to expand brand reach.
    - Ensure consistent posting schedules for blogs, social media updates, and marketing campaigns.
    - Plan and execute targeted ad campaigns (Google, Meta, Instagram) to boost visibility.
    - Optimize Google My Business and SEO strategies to enhance searchability.
    - Monitor performance metrics and make data-driven improvements.
    - Build relationships with influencers, product brands, and beauty experts.
    - Strengthen the client's presence within the beauty college and TikTok community.
    - Organize in-salon events, influencer activations, and promotional campaigns.
    - Develop a local engagement strategy to boost brand loyalty and referrals.
    - Support community-driven marketing initiatives to increase word-of-mouth recommendations.
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