Digital Marketing Operations Director - Cape Town, South Africa - ADEC Innovations

Description

ADEC Innovations is focused on advancing sustainable business and operational practices around the world by transforming information into knowledge and reshaping risk into positive impact and value.

As a global leader in developing and offering innovative products and services that drive organizational value and deliver impact, ADEC Innovations has created a new position, Marketing Operations Director, to provide marketing support to the four ADEC Innovations business areas and their respective solutions and practices; develop, implement, and share best marketing and communications tools and practices; and ensure consistency and adherence to the organization's Brand Guidelines.

This is an exciting opportunity to work with different marketing professionals around the world to make an impact.


RESPONSIBILITIES:

Tools, Technologies & Process

• Stay up to date on marketing automation tools, communication platforms and other technologies.
• Review marketing processes to improve effectiveness and efficiency through technology and other means.
• Keep up on the latest trends and technologies to continuously improve the internal and external user experience.
• If needed, recommend the need for external vendor support for implementation / overall support and run the RFP process. Once in place, manage relationships with any external vendors providing services implementing or supporting external technologies.

Best Practices/Standards

• Support and train personnel and make sure they are able to follow technology, process, and Brand standards.
• Oversee website optimization and testing, methodology and analysis to lift key digital success metrics, including engagement and conversion rates.
• Support the overall ADEC Innovations portfolio and each business to achieve high SEO rankings for key search terms.
• Continuously review the various digital properties to ensure best practice site experience, continuity, authenticity, and Brand are in place.
• Maximize digital results by ensuring best practices in web design (UI/UX), digital conversion/lead generation, digital campaigns, social media management, and other digital areas are embedded in the company's processes and portfolio of digital properties.
• Ideate and refine tactics for improving lead conversion rates, purchase rates, cart abandon rates, average order value, repurchase, etc.

Cross-Company Metrics Management

• Monitor business activities and performance across the ADEC Innovations portfolio of brands and businesses; track key performance indicators.
• Analyze data, assess trends, and recommend actions to optimize performance and provide regular, accurate, timely reports for executive team; regularly reports progress against goals and analysis of what went well and what could be improved.

Management & Cross Functional Discipline

• Oversee the tactical creative and digital team to ensure adherence to schedule and priorities.
• Liaise closely with Sales/Business Development team to ensure they are tracking necessary activities and results in common systems.
• Collaborate with marketing leads to ensure alignment on the overall brand and marketing strategies and tactics.

REQUIREMENTS:

• Bachelor's degree, MBA/Graduate degree a plus.
• 8+ years of marketing experience, with at least 5 years in digital marketing and 2 years in marketing automation
• 2+ years of management experience
• Must understand how marketing technology and processes work together and affect each other.
• Expertise in assessing marketing processes and finding ways to improve results, efficiency or quality of work.
• Skilled in developing marketing strategies while incorporating technology solutions.
• Ability to set and meet goals, timelines and budgets.
• Strong familiarity with communication platforms, automation tools and other technologies.
• Be able to thrive in an entrepreneurial environment with multiple stakeholders
• Excellent communication skills for articulating ideas and strategies; amazing listening skills to fully grasp the needs of internal and external clients.
• Holistic thinking for finding connections between different processes.
• Interdisciplinary mindset for combining marketing and technology knowledge.
• Strong leadership and mentorship abilities.
• Problemsolving approach that values research and data analysis.